We’re for Adelaide and South Australia, every day this podcast gives you the headlines of the day from the The Advertiser. You can listen on theadvertiser.com.au, follow or subscribe wherever you get your podcasts and ask your smart speaker to "play the news from the Advertiser"
The Peabody Award-winning On the Media podcast is your guide to examining how the media sausage is made. Host Brooke Gladstone examines threats to free speech and government transparency, cast a skeptical eye on media coverage of the week’s big stories and unravel hidden political narratives in everything we read, watch and hear.
Copywriting lessons from David Garfinkel
Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.
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Under the Influence with Terry O'Reilly


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Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
Helping businesses increase there return on investment by providing various advertising, marketing and branding solutions
Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
Contextual advertising is the form of advertising in which ads are shown based on the context which the target audience is viewing or is interested in watching.
What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.
Advertising Week Co-Founder and Chairman Matt Scheckner sits down with Great Minds from all walks of life from across the globe.
Great business tips on how to grow revenue with gratitude in your personal and business life.
The first podcast for media and marketing executives that connects how offline attention creates online conversion. Our mission is to bridge the misunderstood and undervalued opportunity that exists in understanding this for profitably scaling any company in any category. In a world of a constantly rising cost to acquire customers...Offline Attention + Online Conversion = The Secret To Profitably Scaling
Welcome to the PDG Advertising Podcast. We are going to speak on many things together, all in the online space...advertising, new technology, business and generally the journey.
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Geelong Advertiser sports journos Josh Barnes, Ollie Nash and Matthew Forrest give you all you need to know about the Geelong Cats
Biblical,Educational,Humorous,Motivational, Relational, and Spiritual
Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
Driving inspiration, conversation and diversity in advertising
Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
Where marketers tell the stories behind the strategies that led to amazing campaigns.
Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
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Breaking and Entering Advertising Podcast


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Breaking and Entering Advertising Podcast
Geno Schellenberger
Schemes to help you pull off the ultimate heist: breaking and entering the advertising industry. I’m your accomplice, Geno Schellenberger. 40,000+ Listens and counting! Check out our master resource list from each guest through our Instagram account: @breakingandenteringpod https://www.instagram.com/breakingandenteringpod/ Support this podcast: https://anchor.fm/breakenter/support
Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | filmcry.com
Get the daily dose of Marketing advice online businesses can implement today.
A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
The Current Podcast returns for another season of insights and inspiration from marketing leaders of the world’s most influential brands. Visionaries like Microsoft Chief Brand Officer Kathleen Hall, Hyundai CMO Angela Zepeda, and Mint Mobile CMO Aron North join our hosts, Damian Fowler and Ilyse Liffreing, to talk about everything from how they landed their roles to CTV strategy to what they're planning for the super bowl and more. New episodes are released every Wednesday.
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology. Hosted on Acast. See acast.com/privacy for more information.
Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.
Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
It's about people not politics: talking to interesting folks in and around radio (and the media) in Chicago and beyond. Theme music by Panda Riot.
Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast
Our audience is comprised of business owners, leaders, and entrepreneurs who desire to learn from our guests’ knowledge, advice, and experience for personal and professional growth. This content series is a free subscription shared through written, audio, and video interviews. Learn more at www.BusinessLeadershipSeries.com
My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss and analyze all things advertising. Through focusing on current events, topical chat, concept analysis and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
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The Mind of A Marketer w/ Ryan Stewart


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The Mind of A Marketer w/ Ryan Stewart
Ryan Stewart Consulting
What's working in marketing RIGHT NOW. A deep dive into real marketing problems and the solutions to fix them.
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ADTENTION! The American Advertising Federation Tenth District Podcast


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ADTENTION! The American Advertising Federation Tenth District Podcast
American Advertising Federation Tenth District
Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, ...
In this new podcast, AdExchanger editors, hosted by executive editor Sarah Sluis, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
Created by Omid Farhang, award-winning Creative Director and Founder of Majority. Featuring the marketing industry’s most admired leaders sharing advice, revealing process and routines, telling a few war stories, hopefully uplifting a few cynics, and divulging secrets to a fulfilling career in marketing.
The golden age of British advertising was more than just Mad Men and liquid lunches. Every week, the History of Advertising podcast reveals the stories behind the nation’s most celebrated adverts.
SuperCoach experts The Phantom, The Eradicator, Antimo Iannella and Matt Turner share their advice, analysis and wisdom on Australia's biggest fantasy AFL game, SuperCoach.
How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
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The Advertiser - News Feed


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The 16-Year-Old Girl Hit By A Truck Will Recover 24/03/2023
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The shattered father of the 16-year-old girl hit by a truck on Wednesday morning at the front of her school says his daughter will survive. THE Flinders Ranges region, in the state’s north, has been rocked by an earthquake that was felt 500km away in Adelaide. Alarming footage has captured the moment a South Australian dad was forced to rescue his …
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Growth Sessions: eCommerce Advertising


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Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors
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In this episode Adam chats with Gabi Lewis, Co-Founder at Magic Spoon about Magic Spoon’s recent expansion from DTC to over 7000 stores across the US from Walmart, to Target, Albertsons, and more. They discuss how they use a flavour launch strategy to drive repeat purchases, Adam’s love for Magic Spoon, and how to win everywhere Magic Spoon is. Gab…
Jeff Sweat makes advertising agencies famous. Jeff Sweat is the founder of Sweat + Co, a PR consultancy focused on advertising. As an ex-journalist, content marketing pioneer, two-time novelist, and agency PR veteran, Jeff has learned it's not enough to tell a story—you have to create a story worth telling. He teaches us all about the communication…
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The Glint Standard


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The Glint Standard Podcast - The history of advertising
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18:48
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Craig and Jake sit down to talk about the history of advertising. From the past to the present, they found lots of similarities. Let us know what you think of this new exciting episode and your favorite fact from the past. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Vidcast: https://bit.ly/3YSgP1L F…
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Contextual Advertising

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Maximizing ROI with Contextual CTV Advertising
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Are you ready to unlock the secrets to maximizing your ROI with contextual CTV advertising? Join us as we explore the ever-evolving world of contextual advertising, and discover insights and strategies that will take your CTV campaigns to the next level. Tune in now and take the first step toward CTV advertising success! For more updates follow us …
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ADTENTION! The American Advertising Federation Tenth District Podcast


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The Value of Ethical and Transparent Advertising - 10 Questions with D10 AAF-BBB-BFF
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Tell the truth, the whole truth and nothing but the truth. That attitude resonates in life and touches our industry in a big way. The Better Business Bureau has been our foundational partner in ethical advertising. And that value is more important than ever, today. Learn how you can grab the benefits of a relationship with your local BBB chapter. T…
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PDG Advertising Podcast


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Business Growth PDG Advertising Episode 74
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Welcome to the 74th episode all about business Growth. I hope you enjoy. 🙏 www.pdgadvertising.com
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Under the Influence with Terry O'Reilly


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The Commercial From The Black Lagoon: Horror in Advertising
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This week we look at horror in advertising. We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. Hosted on Acast. See acast.com/privacy for more information.…
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Next in Marketing


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"It's astonishing that the industry has managed to make television advertising worse in a digital age"
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Next in Marketing spoke with Joe Marchese, partner at Human Ventures, and Marc Guldimann, founder and CEO of Adelaide, about why the TV ad model is broken, and why we're still not valuing attention correctly. Marchese and Guldimann also helped break down why it's so hard to get the ad world to change currencies, but why this time around brands may …
On this episode of the History of Advertising Podcast, we're looking at Create Not Hate - an organisation founded to increase diversity in advertising, which redoubled its efforts following the killing of George Floyd. Featuring contributions from Trevor Robinson OBE.By Jack Meggitt-Phillips
How are B2B marketers adapting their digital experiences in a down economy? We covered the topic with two superstar marketing execs based across the pond from our NYC studio: Tom Bianchi of Acquia and Warren Daniels of Bynder. Are you creating knock-your-socks-off content? Do you have a clickable demo for your business? How are you connecting digit…
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The Big Story


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Meet The Ad Tech Vets Going Into Privacy Tech - E237
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Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts.
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Business Leadership Series


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Episode 1300: BLS Minute - Bix and Joe Bickson
3:24
3:24
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In this episode Derek Champagne, CEO of The Artist Evolution, talks with Bix & Joe Bickson. Bix Bickson is one of the most important mentors in many executives lives; transforming them and their teams into dynamic, innovative and high- performing organizations. Bix and Joe Bickson have worked with leaders and their teams at Starbucks, Guinness, Lul…
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Great Minds


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EP225: Natalie Bastian, Global Chief Marketing Officer, Teads
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39:15
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As Global Chief Marketing Officer of Teads, Natalie Bastian oversees a team that spearheads public relations, lead generation, digital, social, events, communications, and branding. Bastian’s charter focuses on doubling down the expansion of the brand in the US market and enabling growth across Teads’ portfolio, including new omni-channel products …
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Challenges of Faith Radio


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"What is going on Today with Gary and Sara?": Episode 11
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Author S.A.Jewell, joins me as Co-host for our weekly new segment."What is going on today, with Gary and Sara"?. Our topics will be diverse. Today Sara Jewell speaks with Esther Louima, a board member of Sara’s TeamofGod.org ministry and is the Executive Director of Loving the Community, a program under TeamofGod.org. Esther tells us of her journey…
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The Advertiser - News Feed


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The CBD Has Been Branded As 'Depressing' 23/03/2023
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THE CBD has been branded “derelict and depressing” in an extraordinary attack by Lord Mayor Jane Lomax-Smith who blamed her own council for the shocking “decay”. PRINCE Harry is facing questions over whether he lied to enter the US after admitting to illegal drug use in his memoir Spare; with a government oversight group launching a new legal chal…
In this video, marketing entrepreneur Ryan Stewart will explain his productized SEO services strategy in detail. So if you're interested in learning more about productized SEO services or just want to see how one business operates, then this video is for you! Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slac…
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On the Media


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How Neoconservatism Led the US to Invade Iraq
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If you ask Democrats why the US invaded Iraq in 2003, many will say that President George W. Bush cynically lied about weapons of mass destruction. Meanwhile, some Republicans will say that President Bush meant well, but had been led astray by faulty intelligence. As we pass the 20th anniversary of the US invasion of Iraq, both of these narratives …
Ed Eppley, the author of "Let’s Be Clear: 6 Disciplines of Focused Management Pros", is a leading global expert in professional management, sales strategy, and performance management. He is a principal consultant for the Table Group, a Patrick Lencioni Company, and operates The Eppley Group
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Marketing Speak


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389. Gamify Your Sales Funnels with Hawk Mikado
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Success in funnels isn't just about moving people from A to B -– it's about creating a strong relationship that turns an audience into clients and partners. In this episode, get ready to level up your funnel game with the master himself, Hawk Mikado. Hawk Mikado is an accomplished entrepreneur, adventurer, family man, and a leading expert in funnel…
Hi all and welcome to episode 99 of the Marketing Freaks podcast! During this week’s episode, Jon is joined by the wonderful Anastasia Roumelioti to talk about how defining the right corporate values for your business enables you to steer your marketing efforts, sales and growth in the right direction. Every company has its own culture which is a l…
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Ad Age Marketer's Brief


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Why Acrisure introduced itself behind sports arena naming rights
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CMO Elliott Bundy on how the insurance and fintech player jump-started awarenessBy Ad Age
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Marketing Microdose Podcast


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The Truth About Building a Hands-Off Online Business
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Spoiler alert: there's no such thing as a completely hands-off business. However, in this episode, I explore ways to shift your responsibilities and manage your time more efficiently to achieve a more hands-off approach. Download 30 ChatGPT & AI Prompts To Automate Your Content Creation: https://ck.landonp.com/chatgpt/ Let’s Connect on Social Media…
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Digital & Dirt

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Building a Brand Beyond the Basketball Court with Langston Galloway
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In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Langston Galloway, Founder & CEO of Ethics The Brand, to discuss his career in the NBA and his work beyond the basketball court. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com…
Dr. Michael Hudson joins us as a guest for the second time to share updates in his personal and professional journey. Michael Hudson is a strategic advisor, consultant, & speaker who helps leaders and influencers be heard and understood when the stakes are high. He is the host of the Get Your Message Heard podcast, and a frequent guest on business,…
We know that being a business owner can be overwhelming and we are always striving to help our clients work smarter and not harder. One way we help clients it to help them stay top of mind with clients and create raving fans. Did you know the probability of selling to an existing customer is 60 to 70% compared to just 5-20% with a new prospect? The…
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Renegade Marketers Unite


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Tuesday Tips: The Name Game: Renaming Your B2B Brand
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This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ellie Ahmadi, CMO of Sāgo To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B…
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Next in Marketing


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The state of ad tech, Ryan Reynolds Marketing Prowess, and Hulu vs. Netflix
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Next in Marketing spoke to Ana Milicevic co-founder, Sparrow Advisers about Netlix's plans for ad tech, what it means for Microsoft, and why ad serving is suddenly sexy. Guest: Ana Milicevic Host: Mike ShieldsBy Mike Shields
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Marketing Microdose Podcast


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How to Build Trust with Your Audience and Boost Your Conversions with Intimacy
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5:44
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In this episode, I explain how to increase your sales and conversion rate by using intimacy to build trust and deepen the relationship with your audience. People buy from people they know, like, and trust, and intimacy helps to bring your audience one step closer to you. By changing the dynamic of the relationship from a one-way push to a two-way c…
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Dawn to Dark


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Turfed out: How Cats can bounce back from Magpie defeat
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Matt and Barnsey pick up the pieces after Geelong's first-round loss to Collingwood and look ahead to a Blue challenge. Plus: Quiz time, Addy MVP, Tom Stewart's knee and the MCG turf. See omnystudio.com/listener for privacy information.By Geelong Advertiser
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Great Minds


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EP224: Aaron Shapiro, Founder and Chairman, Product
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Season 4 kicks off with Marketing luminary Aaron Shapiro, founder and Chairman of Product, an independent agency focused on making and marketing products for a sustainable future. Product’s unique POV and offering has attracted leading brands like Google and Post Consumer Brands.By Advertising Week
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The Sonic Truth


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Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding
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In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes. Download transcript The post Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese…
The Phantom, Hipster, The Eradicator and Mr SC discuss a huge opening round of KFC SuperCoach and what it means for this week's trades. Who to hold, all the top targets, big issues, strategy, Round 2 captains and much more. See omnystudio.com/listener for privacy information.By Adelaide Advertiser
In this week’s episode of Yeah, That’s Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by senior producer Al Mannarino and special guest David Griner to bid farewell to Shannon as she embarks on her next adventure. During the conversation, they discuss Shannon's beginnings at Adweek, her work covering creativity, the creator econo…
What happens when things don't go exactly as planned as an entrepreneur? Are there benefits to exploring your entrepreneurial dreams even if the business does not continue? Elena Petzold joins Derek again in a follow up to their last discussion after her business had recently been featured on Shark Tank. Derek talks with Elena about life AFTER Shar…
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Honest Ecommerce


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217 | Unprepared But Still Moving Forward | with Amanat Anand
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Amanat Anand grew up in New Delhi, India and met her co-founder while pursuing her undergraduate degrees in Industrial Design at the Parsons School of Design in New York. After graduating, they entered the concept of SoaPen to the UNICEF Wearables for Good Challenge. SoaPen teaches kid's personal hygiene habits through their fun and innovative prod…
Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often-misunderstood topic of marketing within the podiatry profession. They tackle the question: "Is marketing a dirty word, or is it essential for building a thriving practice?" Throughout the e…
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Marketing Microdose Podcast


1
Three Simple Ways to Turn Your Social Media Followers into Paying Customers
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In this episode, I discuss the three primary ways to monetize your social media following and turn your followers into paying customers. These methods include email marketing, direct messaging, and using direct links. Download 30 ChatGPT & AI Prompts To Automate Your Content Creation: https://ck.landonp.com/chatgpt/ Let’s Connect on Social Media: Y…
Today we took a new look at an old question: What does it take to become a really, really good copywriter?I wanted to answer this question by zeroing-in on the path of mastery.I’ve been learning about the path of mastery for a long time. What I found out goes against what I learned in school and what I see on TV and in the movies. Our culture celeb…
Douglas and Gary discuss shared diverse sojourns and experiences. Welcome back to The Challenges of Faith Radio Program. A brand new year.As you sojourn thru 2023, Remember, Life is like a coin, You can spend it any way you want to. But, you can only spend it once. So, spend it wisely! COFRP airs on:65 + platforms such as BTR, Fathom Fm, PodBean, i…
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The Advertiser - News Feed


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AUKUS Submarine Workers Will Require Nuclear Skills 20/03/23
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Up to 85 per cent of the 5500 workers building AUKUS submarines in Adelaide would require nuclear skills, says a Rolls-Royce executive Nearly one in three drivers are being caught on their mobile phones by South Australia’s first-ever phone detection cameras. Three heartbroken families are in mourning after a horrific 30 hours on the state’s roads,…
Why are you afraid? What is making you sooooo fearful? Who are you placing your trust in....Who? Welcome back to The Challenges of Faith Radio Program. A brand new year.As you sojourn thru 2023, Remember, Life is like a coin, You can spend it any way you want to. But, you can only spend it once. So, spend it wisely! COFRP airs on:65 + platforms suc…
Drug dealers are openly trading illicit substances in social media groups that are remaining active for months despite being in breach of the platform’s terms and conditions. AFL legend Gary Ablett Sr has revealed a diagnosis of “significant structural and functional brain damage” from his storied 248-game career. Australian Idol will boot three of…
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Under the Influence with Terry O'Reilly


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You Can Check In, But You Can Never Check Out: Branded Hotel Rooms
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This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms. Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms. Hosted on Acast. See acast.com/privacy for more information.…
To demonstrate how our Talent Fund is changing lives, we bring you a story from Key4Life, one the charities we now support. This is the ground-breaking story of the real 'Top Boy'. Find out how Vernel Dolor went from a life of drugs, guns and extreme violence to being rehabilitated through Key4Life's Prison Programme. Vernel is now a role model, pu…
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The Advertiser - News Feed


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SA Premier Hits Back At State Leaders Over Aukus 18/03/23
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Peter Malinauskas has hit back at fellow Labor state leaders demanding nuclear waste from AUKUS submarines be dumped in SA Suburban park and dense bushland have been used as “dead-drop zones” just like the movies, with cash couriers secretly delivering dirty funds in money laundering schemes. A major milestone in the recovery for flood-ravaged Sout…
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On the Media


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How did Talk Radio Get So Politically Lop-Sided?
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How did the right get their vice grip of the airwaves, all the while arguing that they were being silenced and censored by a liberal media? This week, we look at the early history of American radio to reveal that censorship of far-right and progressive voices alike was once common on radio. And reporter Katie Thornton explains how, in the post-war …