Jesse Cool: The Customer Always Comes Last
Manage episode 340994168 series 2940636
#081: Celebrated Bay Area restaurateur and cookbook authorJesse Cool talks about her passion for ingredient-driven dishes and the path to opening some of California's first organic restaurants - Late for the Train and Flea Street. Noting how things have changed in recent years, she also talks about the importance of growing deep respect for the farm-to-table workforce among eaters.
Jesse Ziff Cool has been committed to serving local, fresh, and sustainable food for 46+ years in her Northern California restaurants. She has written seven cookbooks, including the recently re-released Simply Organic. As a dedicated fan of local farmers, ranchers, and fisherman, Jesse has been a longtime attendee of the EcoFarm Conference and has served on their board.
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