Manage episode 330328102 series 3300044
High-Impact Marketing in ABA with Andy Mullins
Andy is the Marketing Director for The Shandy Clinic and has been a friend for nearly 10 years. He is steeped in all facets of marketing at all sizes of organizations and I love his focus on 1) understand your organization's goals 2) talk to your customers 3) simple KPIs. Enjoy, kind listener!
- The Shandy Clinic
- Andy on LinkedIn
- "The Rule of 7" (... touchpoints before a brand enters a consumer's consideration set)
- Objectives & Key Results: Andy referenced this powerful organizational performance management system (popularized by the legendary operator and investor John Doerr; if you haven't read his book, Measure What Matters, check it out!)
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Building Better Businesses in ABA is edited and produced by KJ Herodirt Productions
Intro/outro Music Credit: song "Tailor Made" by Yari and bensound.com
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