Manage episode 324707924 series 2975848
Digital Marketing Hotseat Podcast
Season 01 Episode 26
Understanding Website Data.
Analyzing your website data is a very important activity that will guide your marketing while also helping you make important business decisions. Listen in to learn some of the most effective ways to use data from Google Analytics to grow your business.Getting Started with Website data and analytics
We start by looking at why it’s important to track your website data. There are dozens of WordPress plugins that one can use to generate website data, however we share why Google Analytics is our most preferred tool.Functionality of Google Analytics
We will take you from the basics of signing up for a Google Analytics account and linking it with your website.
Google Analytics is so powerful, it has access to a lot of data, we share different metrics and what to make out of it. We take look at
We also explore traffic channels, conversion rates and how you can use this data to identify which medium brings in more revenue.
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