🧠 Building Better Businesses with Neuroscience | Featuring: Elizabeth Johnson (Zab) PhD | MindSet Episode #50
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HCD Research's MindSet has hit a new milestone! 50 Episodes of curious conversations have been out there for you to listen to - what a journey it has been for HCD Research and our two wonderful hosts Michelle and Kathryn. Also, a special shout out to all of our guests as you make this content even better and a huge thank you to all of our valued listeners!
In this episode, we have a wonderful guest, Dr. Elizabeth Johnson or better known as Zab. Dr. Johnson and Kathryn speak on how the field of applied neuroscience can be used in just about every factor of life but also how most people don't even know what, why or how their own brain works!
Meet our guest!
Elizabeth (Zab) Johnson is the executive director and senior fellow of the Wharton Neuroscience Initiative. Her research focuses on vision and visual behavior. Her work spans physiological approaches in the retina and early visual cortex to using eye tracking to investigate how human observers look and navigate through the world, how these processes unfold over time and with experience, and the role of social cognition and decision making in these processes. As an expert on color vision, she collaborated with Lenovo to develop computer and tablet screens with features that provide a more personalized color experience and has worked with US military special operations forces and the FBI to improve their visual training and assessments.
Before joining Wharton, Zab was a research professor of neurobiology at Duke University's School of Medicine, where she also launched the Duke Institute of Brain Sciences. She received her PhD in neural science at New York University and an AB in psychobiology from Mount Holyoke College. She is passionate about how neuroscience can impact and improve many aspects of how we make choices, lead organizations, and live our lives. Her research and practice strive to push applications of neuroscience outside of the traditional laboratory, in order to find new solutions for real world challenges that impact both business and society.
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