Manage episode 318050148 series 1286528
Growing up with parents who were deaf, Bill McKendry has a unique perspective on communication and the power it holds. In fact, it's what ignited his passion to be a voice and communicator for those who need help.
At the height of his successful 35-year career in advertising and marketing, Bill left a large advertising agency to launch non-profit DO MORE GOOD. Using his expertise from iconic brands including American Express and Target, Bill focuses on magnifying the missions of non-profits to multiply their impact.
Join us for a conversation about using challenges as a way to meet others with empathy, passion and do more good.
- Do More Good helps to magnify the missions of non-profits and multiply their impact through marketing, communications and branding.
- Before learning to speak, Bill communicated through American Sign Language with his parents who were deaf since birth.
- Native to Michigan, Bill fell in love with Colorado at 14 years old and continues to maintain a connection to the area.
- Do More Good: In 1994, Bill drafted the plan for a world-changing advertising agency that would dedicate at least 50% of its profits to amplify the message of non-profits.
- If you're going to do good, do great. Pitching early client Mel Trotter Ministries, Bill recognized the power of "big brand campaigns" would have on agencies doing good.
- Bill shares the moving and memorable experience of meeting Mother Teresa.
- Get a copy of Bill McKendry's book Do More Good here.
If you enjoyed today’s episode… Hear how Coach Kathy Bresnahan led a grieving high school volleyball team to a state championship. Anyone who has struggled to overcome a challenge in life will appreciate this story of strength and perseverance. Listen to ep. 89 now.BILL MCKENDRY'S LIVE INSPIRED 7
- Q. What is the best book you’ve ever read? A. The Bible and Screwtape Letters by C.S. Lewis.
- Q. What is a characteristic or trait that you possessed as a child that you wish you still exhibited today? A. Over-the-top optimism.
- Q. Your house is on fire, all living things and people are out. You have the opportunity to run in and grab one item. What would it be? A. My laptop.
- Q. You are sitting on a bench overlooking a gorgeous beach. You have the opportunity to have a long conversation with anyone living or dead. Who would it be? A. Jesus or C.S. Lewis.
- Q. What is the best advice you’ve ever received? A. "Never, never, never give up," by Winston Churchill.
- Q. What advice would you give your 20-year-old self? A. I believe every part of my journey was important. I wish I could have gotten a lot more serious about doing more good earlier in my life.
- Q. It’s been said that all great people can have their lives summed up in one sentence. How do you want yours to read? A. He was a man that was willing to do more good.