Back to The New Normal: Slogans Suck. Stories Sell.


Manage episode 317112007 series 3301775
By Sean Buvala. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Slogans suck. Stories invite, create, and sell.

It's open season on reopening your business? Okay, but all I see are these:

  • "Here's a coupon."
  • "We're super-duper clean."
  • "Our staff can't wait."
  • "We have new specials."
  • "Now more than ever..blah blah."


You can do better! So, here's some gently-offered tough love for leaders...

Let us know if we can help you out.

NOTE: Here is a written version of this podcast:

11 episodes