How they did it... Trader Joe's


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By Jacinthe A Galpin. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Coming up this week, the story of how the behemouth that is Trader Joe’s all began. The start-up story of Trader Joe’s is the stuff of beautiful, disruptive, opportunistic risk taking. It’s a start of one man, who saw a gap, and chose to innovate that gap, creating a brand that – in the US – is universally loved and cherished.
The startup story of Trader Joe’s has all the hallmarks or characteristics you’d expect from the disruptors: ambition, curiosity, diligence, resilience. A lot of what you will hear today, won’t be new from the perspective of how disruptors disrupt. They have a pattern and you will see that pattern in today’s episode.
But there are lessons in the Trader Joe’s startup that makes its inception, and subsequent, journey, utterly unique. Lessons that have facilitated Trader Joe’s holding multiple competitive advantages that – to this day – have been unable to be eroded.
The Risktory Podcast is created, written, hosted and produced by Jacinthe A Galpin.
All rights reserved.

278 episodes