Ep. 030 Nick Lake joins us to talk MC sku reductions, seltzer summer, and more


Manage episode 298792182 series 2935031
By Harry Schuhmacher - Beer Business Daily. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Former Nielsen and Heineken and Andrews Dist exec Nick Lake joins us to talk numbers.
--- Panel ---
Harry is joined by Nick Lake, Jenn Litz-Kirk, and Jordan Driggers
---Time-Stamped Contents ---
00:00 Intro - Nick Lake
00:38 Nick likes retirement
01:20 AB and MC's Q2 results, no surprises.
01:35 Grokking MC cutting 100 SKUs.
02:30 Biting the bullet.
03:00 A-B continues to out-quarter MC by all measures.
03:45 Nick: Scale and innovation matter
04:35 Harry and Nick are not big runners.
05:25 Seltzer "softness" is a misnomer.
06:00 Truly and White Claw turned into mega-brands overnight.
06:30 Nick: Per capita consumption remains around 2.5 gallons of ethanol a year -- it's a fight for share.
06:50 Share coming from somewhere: Light beer, budget beer, and wine.
07:30 Per caps haven't changed in 20 years.
09:15 Are spirit-based RTDs a separate category, and does it matter?
10:00 Nick says consumer doesn't care about the base.
11:00 Only three ways to increase sales: More people, more often, more spend.
11:30 Seltzers in cans lend themselves to current trends.
12:50 Truly spirit will likely be vodka.
13:20 Jordan weighs in on seltzers getting so big so fast.
18:40 Getting to data nirvana, and other nerd stuff.
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.
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54 episodes