Wake Up To Money with Sean Farrington special - The Origins of Reebok

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Manage episode 295076818 series 1301403
By BBC and BBC Radio 5 live. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Joe Foster, founder of Reebok talks with Sean Farrington and Reggie Nelson about creating one of the world's biggest brands. From the origins of a family business to breaking America and making trainers a must-have fashion item.

1307 episodes