EYL #137 Steve Stoute on Independence, Marketing, & Culture

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By The Black Effect and iHeartPodcasts and The Black Effect. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Steve Stoute has helped shape the culture for over 30 years. He's responsible for making Nas a mainstream artist, he's the brains behind corporate partnerships with Reebok, Jay-Z, and 50 Cent, he's a pioneer in building a bridge between the corporate world and Hip-Hop, and is wildly considered a marketing genius.

Aside from advertising, he's responsible for introducing several artists to the world of venture capital, including Nas. His most recent venture United Masters, is a new age record company for independent artists that allow artists to distribute their music to streaming services while retaining ownership rights.

In EYL 137, we covered everything from the benefits of being an independent artist, advertising, bringing corporate to culture, the current state of record companies, venture capital, the financial literacy movement, and more. #stevestoute #unitedmasters #marketing

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290 episodes