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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
188: Surprising Answers from Neil Patel and Eric Siu of Marketing School Podcast About the Benefits of Publishing a Book
Manage episode 240175049 series 1234823
By Laura Petersen: Bestselling Author, Speaker, Pro Copywriter, Former Psychology Teacher, Laura Petersen, and M.A.E.D.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019
The organizers of the podcast and event are Neil Patel and Eric Siu...big names in the marketing and online business space! [Having my own podcast and going on lots of other shows helped me not be nervous to stand and ask a question, by the way! I would have been terrified and likely skipped it in the past].
I asked them both their thoughts about publishing a book as a marketing tool.
Neil is a New York Times Bestselling Author.
Eric, I had heard, is working on a book and considering self-publishing (and I'm sure it will be a smash hit).
So, what were each of their perspectives?
Neil's answer surprised me! But, I think it just comes down to your goals and your plan to achieve them.
Listen to this quick episode and let me know YOUR thoughts and experience on books as a marketing and business growth tool!
xo Laura
PS: Neil and Eric also ran the audio of my question on their Marketing School Podcast episode #1087, if you want to check it out! #ImNowFamous ;-p
Watch the Neil Patel and Eric Siu Answer My Book Marketing Question Via Video!
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