Manage episode 201362913 series 1128976
The small business marketing industry, in my opinion, is broken in two very important ways.
In today's episode, I explain what those ways are, and how together (marketers and the small business owners who buy marketing services) we can start to fix them.
If you are looking for in-the-weeds marketing tips about a specific tactic, you can skip this episode. This is a high-level discussion about some major issues facing my industry. However, if you do listen to the episode, it just may change the way you think about buying or selling marketing services (depending on which side of the equation you're on).