Episode 222: What's Broken About the Marketing Industry, And How To Fix It


Manage episode 201362913 series 1128976
By Kevin Jordan and Practical marketing tips delivered weekly. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The small business marketing industry, in my opinion, is broken in two very important ways.

In today's episode, I explain what those ways are, and how together (marketers and the small business owners who buy marketing services) we can start to fix them.

If you are looking for in-the-weeds marketing tips about a specific tactic, you can skip this episode. This is a high-level discussion about some major issues facing my industry. However, if you do listen to the episode, it just may change the way you think about buying or selling marketing services (depending on which side of the equation you're on).

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