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Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
 
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Whether it's a teacher looking for a potential position at your school, a parent thinking about the right placement for their kids, or a student researching the best school to help him reach his lofty goals, they need to understand your strengths and the benefits of going with your school. That's where your school website comes in!…
 
What are you most proud of at your school? What are your stand-out programs? Does your school offer amazing extracurricular activities that your students especially enjoy? Do you use this information to market your school to prospective parents and students?By Bonnie Leedy, CEO
 
The critical goals of any school website are to: #1. Engage and inform your existing students, their parents, and your staff #2. Market your strengths and successes to potential students and staff To achieve these goals, your school's website must be designed with intuitive navigation and easy-to-find content—and be kept current and informative. Ho…
 
When it comes to marketing strategies as they pertain to student recruitment, we're talking about promoting the services we have to offer that will lead to increased enrollment to meet our enrollment goals. Whether primary, secondary, or higher education institutions, our goal is to educate students in a world in need of caring, responsible individ…
 
All school districts are looking for ways to make their school websites more relevant. They are designed to be the go-to resource for parents and community members as well as to serve as the primary marketing tool for your school. So, let's discuss some fun and unusual ways to increase your website traffic while improving the effectiveness of your …
 
Every school in America depends on school announcements to communicate with its teachers, parents, and students. Many schools disperse these important messages using daily reminders broadcast to the whole school via a P.A. system or weekly printed reports sent home in Friday folders. Others have opted for higher-tech email blasts or student-led, cl…
 
Designing an effective school website for your target audience, parents and students, can be confusing and even stressful. So, let's explore some of the points one should consider in order to find the information that will lead to the website that parents and students will visit often.By Bonnie Leedy, CEO
 
You know what makes your school great. You know your school's struggles. You know what you want your parents and prospective parents to know. But are you sure you know what they want and they need from your school website? Let's take a look at your school website from a parent's perspective. Whether current parents or prospective parents, what are …
 
Parents are far more aware of their choices, which means schools, whether public or private, have to earn most of the students who enroll. It means that schools need to market themselves to parents and future students. This applies to your school as well. There used to be one school in the neighborhood, and only those few families who could afford …
 
Yes, we know. Apps are all the rage, at least according to the salespeople say that your school needs one. Well, we’re here to tell you that it’s not necessarily the case. Beware the slick sales pitch and take a look at your website before jumping into the app jungle. Before considering an app, take a look at your website. Since your website is you…
 
I know it doesn't sound like much, but word-of-mouth marketing is key to the success for local, family-owned businesses. More than ever, people are checking online reviews for goods and services, and your opinion matters. Frequently—and, at times, unfortunately—customers only leave online reviews for bad experiences. No one wants to be judged by th…
 
Branding goes beyond your colors and school logo, of course. It is inclusive of the entire customer experience and includes everything from your school website design and layout, your school social media interactions, and your mascot to how your staff answers the phones. Your brand is that cohesive identity that you want to solidify in your custome…
 
Competition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have made being in the same town not even a requirement. This means school leaders need to continually make the case for their school and find ways to stand out from all the competition. One important stra…
 
Join Podcast Host Corrina Rachel & Dr. Dumitrescu as they discuss the practice of Regenerative & Functional Medicine. Born in Romania, Dr. Dumitrescu graduated Summa Cum Laude from the University of Texas at Austin and attended medical school at the University of Texas Southwestern in Dallas. He has lived in the Unites States since 1990 and soon di…
 
Your school website is only as effective as your users think it is. If parents complain that they can’t find what they are looking for, there’s a problem. We could claim user error—that they just don’t know what they are doing—but if there is a problem, it is our problem and we need to own it. So, what can we do to make our website user-friendly fo…
 
Grief Counselor Lisa Keefauver & Wellness Plus Podcast host Corrina Rachel discuss the affects of Grief & Loss. In today's climate Lisa Keefavuer explains that in today's western culture we're generally silent about how we feel and are hesitant to speak about feeling sad. Lisa Keefauver discusses not everyone experience's grief the same, and certai…
 
For thousands of years, sailors and travelers have relied on lighthouses to lead them to safety. For them, the lighthouse is a beacon of hope. If the light were to fail, creating a cloak of darkness, the leaders, the navigators, the doers, the encouragers would step forth to give direction and hope to those in their care. Currently, we may experien…
 
Okay, you are a school administrator and schools are serious business, right? Professional and no-nonsense? Well, I agree with the professional part, but I think some schools (whether it is established by the school culture, the HR department hiring policies, or maybe the school leader) may want to consider factoring a little joy into the mix. It i…
 
Many school leaders struggle with how best to manage their school’s website(s). Often they decide to go with the status quo—what they are accustomed to is good enough. At least until parents or the governing board complains that it isn’t as effective or informative as it should be, or maybe it is a flat-out embarrassment. Then it becomes a top prio…
 
Every few years, schools decide they need to update or redesign their website. Sometimes it is because there has been a change in administration and they want to put their own “stamp” on things. Sometimes it is because someone thinks they should update their school’s brand image. But the best reason is that you want to improve the experience your w…
 
Unless your school is a boarding school, you are hoping to attract local students. That means you need to show up on the local internet searches parents might use to research local schools whether private or public. If your school doesn’t show up in their search, you are missing out in a big way. Learn how Google My Business can help your school an…
 
Okay, okay, we know it has been a tough year. What we need for this new school year is a restart, and we hope you’ll rise to the challenge by doing just that. While students return to full in-person learning and you scramble to help students who may have fallen behind catch up, this is a perfect time to institute some marketing strategies to increa…
 
Most schools outsource the design of their school’s websites. Very few schools have the skill sets among their staff members to get a professionally designed school website with effective layout and navigation. But, there are content management systems that provide templates and editing software to use. Sometimes these are sufficient. But very few …
 
You certainly don’t need to overhaul your school’s website every year, but you do need to make sure you're presenting your school in the best light by keeping up with current website trends. Your school website is the key component to all of your digital marketing efforts and often the first impression prospective parents have of your school and yo…
 
There are always leaders and lemmings in the world. Of course, you want your school website to be viewed as an asset and representative of your outstanding educational services. But often, unbeknownst to many respected educators, their school websites are lemmings, or worse, they are losers, and the school administrators are not even aware of it. F…
 
We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. If we don’t know what people currently believe, we can’t possibly improve communication, services, or perceptions. Consider using surveys to get the information you need!…
 
In today’s social climate, people are all about sharing how they feel about companies, products, and services. In fact, folks are more inclined to trust another person’s opinion or experience over traditional advertising or marketing materials. That’s not to say traditional marketing doesn’t work; it simply means you also need to start gathering po…
 
It’s been a tough year. We can all agree on that. So, it’s probably time to look at what we can do to turn things around. We can’t control the world around us, pandemics, weather, or most economic conditions, but we do have some control over our perspective on our world and our lives. Gratitude is just such a control mechanism.…
 
Like a roller coaster, the learning curve was fast and steep. In ten really long short months, we all got a crash course on what works and what doesn’t in an online classroom setting. I don’t want to belabor the obvious; we figured out quickly that to achieve success, students need routine and a place of their own. Overall, teachers and parents did…
 
Your school website is your face to the public. It’s your chance to create a favorable first impression. So it’s imperative that you know going into your website development who you want to attract and what impression you want to give. No matter what population you represent, it’s important to incorporate best web practices into your school website…
 
With so many issues to worry about when managing a school, foremost of which is educating students, worrying about your school’s first impression might seem like a rather petty problem. However, first impressions are critical because people tend to become attached to their initial impressions (people and organizations). We find it very difficult to…
 
It feels as if social media can take on a “life of its own.” It’s somewhat like a child. When your child cries in the middle of the night, your first instinct is to run to see what’s happening. You get that feeling of impending doom if you can’t get there quickly enough. Are they sick? Did they see a monster? Your job as a parent is to watch over, …
 
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