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Welcome to the Course Creator’s MBA podcast, I’m your host, Dr. Destini Copp and I help business owners increase their revenue with digital products and automated sales funnels. In this podcast, we go deep into product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. To learn more about digital products or evergreen sales funnels, visi ...
Business Can Be Win Win For Everyone
When if comes to creating content – any item of content at all – it’s important to know who you’re creating it for. There’s a…By Love People + Make Money
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135: How to Find, Vet, and Hire the RIGHT Sales Page Copywriter
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In this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership. She advises finding someone who is already vetted and certified and do due diligence on the candidate before h…
I’m jazzed to introduce you to Brandy Agerbeck. She’s a super creative gal who is rocking her content marketing to grow a community and market…By Love People + Make Money
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134: Two Weeks Notice: Finding the Courage to Quit Your Job with Amy Porterfield
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Thirteen years ago, our guest today found herself sitting in a boardroom with a group of the internet’s top marketers. All men, and all making their own rules and harnessing the power of digital marketing to build businesses that allowed them the freedom to live as we all dream of. It was at this moment that she realized there was another way. A wa…
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133: Unlock Your Inner Creative Powers with Damla Aktekin
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Damla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul comm…
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132: Ditch the Busy: How To Make Time For The Needle Movers in Your Business with Jen Theuriet
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Jen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coachi…
Destini Copp helps business owners create and sell digital products (e.g. online course or memberships) via evergreen sales funnels. Destini has discovered magic via hosting…By Love People + Make Money
I love talking with entrepreneurs about how they are reaching the people they want to serve. Peggy O’Neal has been coaching leaders in multi-national organizations…By Love People + Make Money
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131: Reinvent Your Business: Unlocking the Power of Minimalism
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Would you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals? In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. From pickin…
This episode kicks off a new series where I talk with Creators who operate in all different niches, asking the question: “How do they reach…By Love People + Make Money
Tanya Smith of Get Noticed With Video is a passionate Content Creator – my favorite kind of podcast guest! Tanya says this on her website……By Love People + Make Money
Angela Wills is here to talk about one of her favorite projects: Email Practice Club. This episode wraps up a Cross Blog Conversation about how…By Love People + Make Money
This week I’m talking with Jennifer Burke of Mighty Marketing Mojo. During the 2022 Stretch Yourself Challenge, I asked the community to pay attention to…By Love People + Make Money
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130: How to Grow Your Membership Using Affiliate Marketing With Kelly McCausey
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In this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides …
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129: How Authors Can Leverage Their Books for More Impact and Income
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In this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income. Specifically, we discuss: Why a book shoul…
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128: How to Plan a Successful Black Friday Promotion with Brittany Long
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Are you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. If you're thinking of running a Black F…
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127: Repurpose Your Virtual Summit Into a Money-Making Evergreen Funnel
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You've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? Did you know that you an evergreen a virtual summit? Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established s…
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126: Why You Don't Need a Huge Audience to Host a Successful Virtual Summit
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In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audi…
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125: Why Virtual Summits Are the All-In-One Sales Funnel
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In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to y…
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124: 4 Launch Strategies for Selling Your Offer: A Side-by-Side Comparison
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In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engag…
In this little episode I want to share one of my Content Creation Values: I always give attribution. Giving attribution is simply telling your reader/listener/viewer…By Love People + Make Money
As Content Creators we’re connecting to our communities around the topics we publish. If you write about parenting, you attract parents. If you write about…By Love People + Make Money
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123: 3 Different Ways to Use a Quiz to Grow and Nurture Your Audience
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In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz. We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in …
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122: How Liz Wilcox Has Five-Figure Months With a $9 Membership
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Liz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. Links mentioned in this episode: (please note there are affiliate links below which means I may…
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121: How to Create a Personal Connection in Your Evergreen Sales Funnel
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Today, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel. Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right…
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120: How Your Evergreen Sales Funnel Can Help Recession Proof Your Business
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In this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business. Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them. But there’s been so much talk abo…
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118: Why Monitoring Your Evergreen Sales Funnel is so Important
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So you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel. Here’s what I want you to do next. Test it. Set up an email account, one that you can use for …
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117: How to Know If You're Ready to Create an Evergreen Sales Funnel
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One question I get all the time is….am I ready to set up an evergreen sales funnel? Don’t I have to launch multiple times before I set up my funnel for my online course or program? Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen? Don’t I have to invest a ton of money in Facebook and Instagram ads to do …
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116: What Tech Is Needed to Set Up Your Evergreen Webinar Funnel?
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On a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think. And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that con…
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115: The Ethical Evergreen Sales Funnel: How to Build an Automated Sales Funnel that Aligns with Your Values
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Have you ever wondered, how do you create urgency in evergreen sales funnels? We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate. But how do you do this ethically and in alignment with your values? In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns wi…
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114: The Step-by-Step Evergreen Funnel Map
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Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily. In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when. Links mentioned in this epis…
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113: The 10 Key Elements of a Sales Page That Converts
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All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer. This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program). If your sales page is poorl…
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112: 12 Must-Have Emails in an Evergreen Webinar Funnel
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Once your new lead signs up for your email list, the worst thing you can do is never follow up with them. Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how yo…
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111: 5 Ways to Increase Conversion for your Lead Magnet Opt-In Page
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Your opt-in page for your lead magnet, also known as your landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list. When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to a…
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110: How to Choose the Right Lead Magnet for Your Evergreen Sales Funnel
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Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel? Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free? In addition, you may be as…
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109: 5 Different Types of Offers in an Evergreen Sales Funnel (and where you should start)
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An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer. Your sales funnel will not work well if you’re simply offering random offer after random offer. "Every online business owner who has a digital product or coaching program needs a sales funnel runni…
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108: How to Legally Protect Your Online Course From Copycats
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Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance o…
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107: How to Create an Effective Marketing Plan for Your Online Course Launch
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Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan. In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing…
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106: How to Skyrocket Online Course Sales With No Upfront Investment
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Are you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out. Episode Highlights: What is affiliate marketing The benefits of affiliate marketing to …
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105: Live Launch Vs. Evergreen Sales Funnel. Which Is Best for You?
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Have you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel. Episode Highlights: What is a live launch? What does an ev…
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104: My Four Favorite Lead Magnets for Digital Courses (to attract action takers)
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Today in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers). The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers? If you need to create a lead magnet for your online …
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103: How to Create an Audio Course That Will Engage Your Students
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Today in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience. And that’s an audio course. But before you create an audio course, you need to understand what type of course works well an as audio course and the tools t…
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102: How Digital Product Creators Can Grow Their Email List Quickly and Earn Money
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Are you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer. In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your …
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101: 11 Traffic Strategies for an Evergreen Sales Funnel That Won't Cost You a Dime
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Today we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers. Have questions about evergreen sales funnels or how to drive organic traffic into you…
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100: 5 Unique Evergreen Sales Funnels to Help Increase Your Revenue
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In this podcast episode, I’m walking you through five somewhat unique examples of evergreen sales funnels that I use to sell my digital products. Here’s a sneak peek of these evergreen sales funnels: Course marketplace funnel Book funnel Mini-course funnel On-demand webinar funnel The funnel you should start with if you’re just starting out Links m…
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5 Best Practices to Supercharge Your Email Marketing With Sue Glenn
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Today my special guest is Sue Glenn. Sue is the Marketing Director of Diverse Marketing and Web Design. Her passion is helping entrepreneurs and small businesses up level with email marketing. She teaches proven strategies through workshops, online courses and one-on-one coaching. She also has an online course called Email With Ease. In this episod…
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Super Julie Braun: How She Uses a Revolutionary Docuseries to Follow Her Students Through Their Career Transformation
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Super Julie Braun is an entrepreneur, and her company Super Purposes helps people get the career and salary they deserve regardless of their challenges. She specializes in teaching folks "How to get a job in 12 weeks!" and helps them get both the career and the salary they deserve. In this episode, you’ll hear about how she specializes in helping n…
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Angela Ficken: Teaching Strategies to Manage Stress, Reduce Anxiety, and Set Boundaries
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Today my special guest is Angela Ficken. Angela is a full-time psychotherapist in private practice, specializing in OCD, eating disorders and anxiety related concerns. After listening to her clients explain to her how difficult it was finding an understanding therapist, one who could actually teach coping strategies to manage difficult emotions, sh…
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Dallas Travers: From Talent Agency Owner to Business Mentor and Online Course Creator
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Dallas Travers – From Talent Agency Owner to Business Mentor and Online Course Creator Today my special guest is Dallas Travers. If you're a coach who serves everyday people, you need to know Dallas. Her ripple effect system teaches the exact steps to attract paying clients, build your list daily, and then scale your business with a course. She is …
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Beth Nydick: How She Leveraged the Power of Media to Grow Her Online Business
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In this episode of The Course Creator's MBA Podcast, you'll hear how Beth has transitioned from a nutritionist who leveraged the power of media to be featured on Oprah, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew, and The Tonight Show. Learn how she pivoted to helping …
