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Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
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Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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Search Engine Journal Show
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How To Create High-Impact Content In A Changing Landscape with Purna Virji - EP326
39:29
39:29
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In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the co…
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2X eCommerce Podcast
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The Art of Exiting: Preparing Your eCommerce Business for Peak Valuation → Emmett Kilduff
42:48
42:48
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42:48
On today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group, an investment bank providing high-standard services to the lower middle market of the eCommerce sector. Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring…
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2X eCommerce Podcast
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Turning Overstock into Opportunity: Smart Inventory Management Tactics → Axel Bukowski
56:02
56:02
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56:02
On today’s episode, Kunle is joined by Axel Bukowski, Co-Founder & CEO of Madden Analytics, a tool that creates a systematic inventory for brands to provide data for better business decision-making. Axel Bukowski found his interest in the eCommerce industry around 2010. He started his optical brand in Stockholm, Sweden in 2013 and has grown success…
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Search Engine Journal Show
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Google Ranking Factors: What Really Matters Right Now with Ben Steele - EP324
53:00
53:00
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53:00
The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, …
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Search Engine Journal Show
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Why You Should Switch To An Always On SEO Auditing Strategy with Patrick Reinhart - Sponsor Spotlight
46:12
46:12
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46:12
Everyone who touches your website is on the SEO team. The problem is that most people don't know they're on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Since there's no 'easy' button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see every…
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Search Engine Journal Show
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Beyond Bard: A Conversation With Google’s Yury Pinsky On AI & The Future Of SEO - EP325
40:27
40:27
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40:27
Bard is our creative collaborator. It's a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google's Bard with its Director of Product Management, Yury Pinsky, in an exclus…
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2X eCommerce Podcast
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Principle 6: 9-Step Email & SMS Blueprint for BFCM and the Holidays → Adam Kitchen
12:49
12:49
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12:49
On this episode, we're joined by Adam, the founder of Magnet Monster, a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing custo…
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2X eCommerce Podcast
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Principle 5: Creative Planning and Social Ads this Q4 → Kyra Richards
12:05
12:05
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12:05
On this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion, a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the ev…
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2X eCommerce Podcast
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Principle 4: Master Inventory Management this Q4 → Bahadir Efeoglu
8:03
8:03
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8:03
On this episode, we have a special guest, Bahadir, the CEO and Co-founder of Fabrikator, an innovative inventory management platform. Bahadir shares valuable insights on Black Friday Cyber Monday strategies for e-commerce executives. He emphasizes the importance of leveraging pre-orders as a research tool, creating multiple forecasts for different …
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2X eCommerce Podcast
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Principle 3: Operational Focus this Q4 → Jared Ward
7:05
7:05
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7:05
On this episode, we're joined by Jared Ward, CEO of Luminous, a top-tier supply chain and inventory management platform for eCommerce. Jared shared three key tips for navigating the holiday season: strategic purchasing from international vendors, exploring financing options for cash flow, and aligning operations and marketing to ensure timely deliv…
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2X eCommerce Podcast
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Principle 2: Empty inventory, Grow Your Bank Balance → Peter Beckman
7:07
7:07
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7:07
On this episode, we had the pleasure of speaking with Peter Beckman, the Co-founder and CEO of Treyd, a sell-first, pay suppliers later service helping eCommerce brands fund their growth. Peter shared valuable insights on maximizing cashflow during the holiday season. His tips? First, set the goal to emerge from the season with an empty inventory a…
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On this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click. Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user …
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2X eCommerce Podcast
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Introducing First-Principle Guidance for Q4 Series
3:21
3:21
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Dive into our exclusive podcast series, "First Principles Guidance for Q4". Brace yourselves for a week of daily, bite-sized episodes tailored to supercharge your e-commerce game. From expert insights on inventory management, cashflow, and operations to powerful strategies in email and performance marketing, we've got your Q4 success blueprint read…
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2X eCommerce Podcast
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How to Create an In-House Product & Creative Agency → Kasper Sierslev
46:29
46:29
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46:29
On today’s episode, Kunle is joined by Kasper Sierslev, CCO of Zite, a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner. Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep underst…
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Search Engine Journal Show
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Secrets of a Viral Content Creator With Brian Kearney - EP323
59:22
59:22
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59:22
As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it's taught him about discoverability, co-branding with authenticity, and how a unique background can …
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2X eCommerce Podcast
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How to be Customer Centric → Michael Ross
46:37
46:37
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46:37
On today’s episode, Kunle is joined by Michael Ross, Chief Scientist at EDITED, a software platform that combines different data to provide holistic views and insights to businesses. When Michael Ross began his career as a consultant for McKinsey and Company in the 1990s, eCommerce was just coming into its own and the Internet was becoming increasi…
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2X eCommerce Podcast
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How he Scaled his Ecommerce Agency with this Unique Lead Gen System and the EOS → Zach Schubert
1:05:39
1:05:39
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1:05:39
On today’s episode, Kunle is joined by Zach Schubert, Founder of Qerā Marketing, an eCommerce agency creating solutions for brands having trouble with optimization and marketing. Growing up in a Christian family, Zach was taught early on and became passionate about helping people. Thinking that nonprofits would be the answer to his calling, he went…
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Search Engine Journal Show
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SEO and Site Migrations: Common Pitfalls To Avoid with Arnout Hellemans - EP322
41:53
41:53
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41:53
SEO and Site Migrations: Common Pitfalls To Avoid with Arnout Hellemans Migrations can be time consuming and stressful, even more-so when you don't have company-wide collaboration and alignment, or when you're worried about drops in rankings. Come learn some myth-busting migration tips shared between our host, Loren Baker, and freelance SEO and ana…
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2X eCommerce Podcast
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Why DTC eCommerce Founders Can't Afford to Ignore Wholesale Anymore → Charlotte Broadbent
41:07
41:07
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41:07
On today’s episode, Kunle is joined by Charlotte Broadbent, the Country Lead for Faire, a wholesale platform empowering retail and eCommerce brands to creativity and a goal of global growth or expansion. "Being open to unexpected turns in the road is an important part of success." - Condoleezza Rice. Charlotte Broadbent's success as the Country Lea…
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2X eCommerce Podcast
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The Future of E-commerce M&A: What Big Buyers Don't Want You to Know! → Ben Leonard
53:49
53:49
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53:49
On today’s episode, Kunle is joined by Ben Leonard, Co-Founder of EcomBrokers and eCommerce consultant helping brands build their identity, preparing owners for their silky-smooth exits from their businesses. Sometimes, the best things happen unexpectedly. Ben was inspired by his hometown in Aberdeenshire and worked as an environmental advisor unti…
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2X eCommerce Podcast
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Why Top Brands Swear by This 4-Part Retention Formula: Email, SMS, Loyalty Programs and Direct Mail → Jordan Doughty
52:42
52:42
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52:42
On today’s episode, Kunle is joined by Jordan Doughty, Director of OHM, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing. Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced …
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2X eCommerce Podcast
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Unravelling the Operational Strategy of the World's Most Unique Straw Brand → Maxim Gelmann
49:53
49:53
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49:53
On today’s episode, Kunle is joined by Maxim Gelmann, Founder or Chief Stroodle of Stroodles Eco-Tableware, a company that produces sustainable, fun and edible tableware products. What is more fun than straws, plates, cups and spoons that are edible? The idea of pasta straws and chocolate spoons was from Maxim’s love for fun and adventure and his a…
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2X eCommerce Podcast
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Could Fast Shipping Direct from China Be the Future Last Mile Shipping → Izzy Rosenzweig
40:31
40:31
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40:31
On today’s episode, Kunle is joined by Izzy Rosenzweig, CEO of Portless, a D2C logistics firm with faster lead times and more cost-efficient delivery fees. Izzy is a third generation of businessmen with very humble beginnings. His grandfather was Holocaust survivor with his entire family killed in Poland. When he went to Canada, he started a dress …
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Search Engine Journal Show
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Effective Website Redesigns: How To Avoid Costly Mistakes with Janet Mesh - EP 321
36:08
36:08
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36:08
Effective Website Redesigns: How To Avoid Costly Mistakes With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start? Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Lor…
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Search Engine Journal Show
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The State Of SEO 2024: Disruptions And Opportunities with Ben Steele - EP320
41:41
41:41
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41:41
Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Ste…
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