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300 to 3,000

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300 to 3,000

Matthew Whitaker and Spencer Sutton

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If you’re a property manager looking to scale your business beyond 300, 500, or even 1,000 doors, you’ve come to the right place. You might be asking - Is it worth it? How do I do it? Where do I find the money? What about the people? Trust us, we've made every mistake you can think of...then we made some up. Listen in as we describe what worked and what didn't on our journey from 300 to 3,000 houses.
 
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In this week's episode, Spencer walks through the four key ingredients to finding clarity, whether the issue you're dealing with is personal or professional. =================================== Would you like to inquire about selling your property management company? Go to evernest.co/sell-my-company and fill out the form. We will be in touch! ====…
 
Matthew and Spencer welcome Evernest’s Acquisition Specialist, Josh Heintz, to discuss how we buy property management companies. In this episode, Josh reveals: How Evernest evaluates the cost of a property management company The common questions company owners ask And much more Tune in! =================================== Contact Josh: Call: 205-56…
 
Personal growth is vital to the growth of your company. In today’s episode, Spencer lays out five principles for lasting change in this episode. Tune in. =================================== Subscribe to our podcast and leave us a review if you enjoyed this episode! Subscribe to our property manager newsletter ➡️evernest.co/pmnewsletter/…
 
Matthew and Spencer welcome Deb Newell, Founder and Executive Consultant at Real-Time Consulting Services, a business consultancy for property management companies. In this episode, Deb shares: - Her experience growing (and selling) a successful property management and maintenance business - The two most common pain points she sees in PM businesses…
 
In this episode, Matthew and Spencer discuss the four stages your property management company must undergo to grow from 300 to 3,000 and beyond. These four stages include the growth you, as the leader, must have along with your team. Tune in to learn how Matthew has traveled through each of these stages as Evernest has grown from 30 properties in 2…
 
Matthew and Spencer welcome Lucas Wollschlager, our Property Management Content Strategist here at Evernest. In this episode, we discuss how to generate more leads through content. 8:20 - Feature in the Wall Street Journal 9:27 - You must understand how buyers buy 14:00 - Real examples of the buyer's journey 17:03 - How we use content to shorten th…
 
Matthew and Spencer welcome Michael Schraepfer, a.k.a., “Minnesota Mike.” Mike owns Heirloom Property Management in Duluth where he focuses on property maintenance. In this episode, we cover… Profitability and the key things he follows Suggestions on how to start a maintenance company How can you have a positive impact on NOI for your owners And mu…
 
Matthew welcomes Evernest Real Estate Investor host, Gray Hall, to discuss maintenance with Ray Hespen, CEO and founder of Property Meld. Property Meld is a property maintenance software powered by automation that increases efficiency for property management companies. In this episode, we discuss… Trends Ray is seeing within the property management…
 
Matthew and Spencer share the very beginnings of their friendship and real estate careers and how the Evernest story evolved out of the 2008 market collapse. They share the difficult road from those initial 30 properties to the current day 11,000+ under management. We hope you enjoy this episode and take something for yourself that might help you g…
 
Matthew and Spencer welcome Duke Dodson and Tim Wehner to discuss the story of how Dodson Property Management and Evernest merged. They’ll explore what went well, what did not, and why they decided that this merger was a home run. =================================== Subscribe to our podcast and leave us a review if you enjoyed this episode! =======…
 
'Good to Great' by Jim Collins has been Matthew’s 'business bible' for over a decade. It’s helped us think through the fundamental truths of what it takes to grow and scale a great business. We don’t know everything, but we’ll share some thoughts from the book that have been important to us along the way. In this episode, we’ll walk you through the…
 
If there’s one thing we know, it’s that Peter Lohmann is a popular guy. How else could we explain his massive success on platforms like Twitter and LinkedIn, or the fact that he’s built (and it’s still growing) a strong email list of readers eager for his newsletter? What we admire most about Peter is how he genuinely wants to help other property m…
 
In this episode, Matthew and Spencer discuss how attending conferences can help you take your business to the next level. Tune in to hear how to best maximize your time and energy at a conference. Matthew reveals his strategies and best practices so you can get the most out of your time and money. =================================== Episode 36: Beh…
 
In this episode, Spencer dives into three concrete ways you can lead your team from 300 doors and beyond. Are you ready to be brutally honest and fully commit to being the best leader for your team? Tune in! 🎧 ____________ Books mentioned: The One Thing by Gary Keller https://evernest.cc/3lL98Jh Mindset by Carol Dweck https://evernest.cc/3PLnjvp __…
 
'A Players' are difficult to find. Especially when it comes to the BDM role. In this episode, Matthew and Spencer welcome Evernest’s Birmingham Business Development Manager, Hunter Terryn. Hunter walks through how he's managed to sign on so many doors while being a champion of the Evernest culture. You do not want to miss this episode! ============…
 
There are three types of communication you need to implement within your company. You implement each… ✔️ weekly ✔️ monthly ✔️ quarterly Are you a leader responsible for sharing the overall vision, strategy, and goals in your company? This episode is for you. 🎧 =================================== Have ideas for the show? Podcast guests? Email us at …
 
Everyone in our industry complains about paying for leads. Yet very few commit to the long-term approach that great marketing requires. In this episode, we’ll pull back the curtain of how we have approached marketing for the past 7.5 years. You might be surprised to find out that the three requirements for marketing that works can be done from a th…
 
0 to 300 units is BIG. 300 to 6,000 units is a whole other beast. As our friend, Jordan Muela, CEO of Leadsimple says, “A PM company with 6,000 units is not a 300 unit business 20 times.” In this episode, Matthew and Spencer discuss the five most important lessons learned while growing from 300 to 6,000 units. Each mile marker during your growth is…
 
Join Matthew and Spencer as they welcome PM veteran Robert Locke. Robert is known throughout the NARPM world as one of their most requested speakers and educators. Having run a successful property management company (Crown Management Corporation in Atlanta) for almost 40 years, Robert sold and has built a business around his passion - helping prope…
 
If you've been in the industry for any amount of time, you probably know our next guest. He's a serial entrepreneur who recently sold some of his businesses to focus on scaling the CRM he founded and runs, LeadSimple. Listen in as Matthew and Spencer welcome Jordan Muela to the show and dive into the following topics… How Jordan built and scaled Le…
 
In this episode, Matthew and Spencer welcome Thad Tarkington, the co-founder and CEO of Second Nature. You may know them from their unforgettable parties…their purple suits…or fantastic customer service. But one thing’s for sure, they have built an incredible team culture! Listen in to learn how they’ve done this while providing what they call a tr…
 
Matthew Whitaker and Spencer Sutton welcome former Evernest team member and Founder and CEO of Property Manager CFO, Phil Mazur. At Property Manager CFO, his company helps PM owners understand their financial performance, clarify their vision, set better targets, and effectively manage their business. Phil has been on our podcast before and so we i…
 
We all know that the property management business uses more energy than it gives! But there are things you can do to actually increase your energy and power through the day. Why is this important? Because to create sustainable momentum in your business and scale from 300 to 3,000 to 6,000, you will need every ounce of energy possible…physically, me…
 
In 2012, we made our first bolt-on acquisition in Birmingham, AL. As of today, we’ve closed on acquiring 17 new property management companies across multiple markets. In this episode you’ll learn… New market vs bolt-on acquisitions When to move your business into a new market What a successful acquisition looks like What happens when deals go sidew…
 
Matthew and Spencer discuss the five things they wish they did differently with the annual Evernest offsite meeting. Here are their 5 lessons learned: Celebrate the wins Have someone do the planning Hire a facilitator Manage your time efficiently Together is better Tune in to get an in-depth look at each! 🎧 =================================== Do yo…
 
Matthew and Spencer welcome five property management leaders to discuss their mastermind group. Tim, Duke, Vincent, Michael, and Matthew all met at a NARPM conference. They were all experiencing growing pains with COVID-19 and managing in a very active buyer’s market. In this episode, you’ll hear how Matthew and the rest: Structure their mastermind…
 
7 years ago, we started our “25K club”. In it, we focus on developing leaders across the company. If we want to meet our BIG goal of 25,000 properties, we must invest in our people to get there. Matthew and Spencer outline what this meeting originally looked like as well as the mistakes they learned along the way. This meeting is now a vital part o…
 
Matthew and Spencer share the top five mistakes they wish they could take back while growing their property management company. Listen to find out why you should NEVER: Hire & Promote people out of urgency Keep a bad hire too long Over automate processes Repeat the same mistakes over and over again Run out of money ---------------------- Do you own…
 
Our hiring goal is to grow from 120 to 500 team members to reach 25,000 doors. How will we achieve this? By hiring the right people, creating a killer scrum for new hires, and focusing on improving our culture. In this episode, Matthew and Spencer discuss how scaling your company will change the way you train and create processes. Through the past …
 
If you’ve ever had a big, audacious goal, you know you need great people to achieve it. As a business owner and entrepreneur, it takes surrounding yourself with winners wanting to create something special. In this episode, Matthew and Spencer welcome Tra Griffin, COO at Evernest, and Gray Hall, Director of Brokerage at Evernest, to discuss their bu…
 
It’s easy to hire role players for your property management company. But the larger you want to grow and the faster you want to go, you’ll need to consider hiring A+ talent. In this episode, we look back at the past 13 years and Matthew will shed some light on how we determined the best time to make the big hires needed to scale. ----------------- …
 
Once 25,000 properties became our BHAG, Matthew knew there was a lot of professional growth needed to hit that target. Listen in as he breaks down the three most important qualities of the property management entrepreneur who is looking to scale their business beyond the average size. And these qualities are not just to be found in the owner(s)…the…
 
When you’re growing your management company, some things need to be automated in order to scale. And this is exactly what we attempted to do in our leasing department - automate every aspect of the process to handle the volume. In this episode, we sit down with Jacob West who spearheaded our efforts to move from automation to customization of our l…
 
In this episode, Matthew and Spencer interview Frank Munoz, a long time remote worker at Evernest. We discuss best practices, common mistakes, and the story behind how we made the big decision to hire remote workers in the first place. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com …
 
As our company began scaling, we ran into some issues moving new clients successfully from sales to fully onboarded and happy owners. It wasn’t as smooth as we had imagined and we ended up losing a lot of clients out the back door. This is why we created a new position we call Owner Onboarding after reading the book ‘Never Lose Another Customer Aga…
 
Mark Ainley does it all. He is the Marketing, Sales, and Onboarding specialist at GC Realty and Development in Chicago. His aggressive approach to educating potential clients through podcasts, e-books, investor tools and much more has helped grow their business from 300 to 1,200 units. Learn more about how Mark structures his marketing funnel and f…
 
You don’t have to spend a ton of money on digital marketing or be the #1 spot in Google search. You can grow your business the way Mike has through hustle and grit. Learn some of Mike’s favorite approaches to guerrilla marketing and take advantage of his offer to share all of his material with our listeners! ----------------- Connect with Matt and …
 
This episode is not like all the rest. We’re excited to welcome one of our former BDMs, Maya Madden, to the show. After leaving Evernest, Maya made her way to RentScale where she property managers build their sales foundation, optimize their CRM, and train salespeople for high performance. We’ll dive into successful BDM traits, the RentScale proces…
 
In this episode, Spencer and Matthew do a deep dive into what Brad has learned and implemented in his own successful property management business. Brad explains his marketing strategy (think website and remote team members) as well as the most important task of the BDM - time from when the lead is received to when they are contacted back. This epis…
 
In 2016 we were managing just over 300 leads with one BDM. In 2020 Jen Merritt and her team handled over 2,000 leads across multiple markets with several remote BDMs. In this episode, we walk through how we scaled our sales department, discuss our sales pipeline, and find out what Jen looks for when she’s hiring in sales. ----------------- Connect …
 
Accounting and Communication go hand in hand. If your accounting isn’t buttoned up, you will spend more time communicating and create a higher probability of owner turnover. In this episode, we interview Curren Melgarejo, our Director of Finance. We’ll discuss what accounting looked like at 300 properties in one market and what it looks like now th…
 
Adding one or two properties a week likely won’t get you to 3,000 units as quickly as you want. You may need some help. That’s where raising capital comes into play. In this episode we dive into the two primary ways we’ve financed our growth - equity and debt. We’re not experts by any means, but we’ll give you our real world experience and what you…
 
One-to-one meetings with your team should be non-negotiable. It’s the most important meeting you will have each month. In fact, Andy Grove, Former CEO and co-founder of Intel, wrote in his book High Output Management that “Ninety minutes of your time can enhance the quality of your subordinate’s work for two weeks, or for some eighty-plus hours.” I…
 
Matthew and Spencer dive into the two-day Leadership Offsite meeting that has established the goals resulting in year over year growth. They discuss everything from atmosphere to icebreakers and how to approach the most critical issues in your growing business. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podca…
 
Stress is a part of the property management business. But scaling to 3,000 doors brings it to a whole new level. In this episode, Matthew shares the healthy ways he has developed to manage the stress and avoid the inevitable burnout of scaling Evernest. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to30…
 
Matthew Whitaker & Spencer Sutton walk through great questions asked by listeners and give their unique perspective on the journey from 300 to over 3,000 properties managed. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: podcast@gkhouses.com ----------------- Production House: …
 
Duke began his role in real estate like many others with purchasing a few investment properties here and there. He searched for a Property Management company to manage his properties, but couldn't find one that he liked, thus Dodson Property Management was born. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website…
 
Why should we change our name? What does it matter to our clients and our residents? What does the new name and logo mean? Should you consider rebranding your property management company? ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: podcast@gkhouses.com ----------------- Prod…
 
Adam and Mike became fast friends and then partnered up to grow Atrium into one of the Orlando’s top management companies. In this episode we hear examples of how they build their company through a culture of hustle and thoughtful appreciation. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Em…
 
Spencer and Matthew walk through the gkhouses Acquisition playbook that they have developed over the past several years. You will hear Matthew describe everything from the initial phone conversation to the final negotiations. ----------------- Connect with Matt and Spencer: gkhouses.com Visit the Podcast Website: 300to3000.com Email the Show: podca…
 
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