Best Internal Comms Pro Podcasts (2023)

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The Content 10x Podcast

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7 Reasons Why Your Marketing Strategy Needs Episodic Content 13:20

17h ago13:20

13:20

Could an episodic approach to content completely transform your business? In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it’s many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hopin…

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The PR Playbook Podcast

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Ep 141 - The Art of the Guest: Securing Your Spot in the Podcast Spotlight 12:44

5d ago12:44

12:44

In today's digital age, podcasts have become a compelling medium for storytelling, networking, and brand building. But how does one make the jump from listener to sought-after guest? Dive in with us as we unveil the secrets on how to become a podcast guest. Ronjini provides her top-secret tips used by the experts to secure a spot as a guest on your…

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The PR Playbook Podcast

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Ep 140: How To Secure Your Holiday Gift Guide - Is Your Business Ready? 10:08

9d ago10:08

10:08

Can you believe it - the holiday season is fast approaching. Are you ready for the holidays? Is your company trying to figure out how to setup and secure gift guides for the media? Figuring out your business's holiday deals and bundles? What are you pitching to the media? Are you totally confused, and not sure where to start? Check out this episode…

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The Content 10x Podcast

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3 Ways to Repurpose User-Generated Content & Build Trust 10:01

16d ago10:01

10:01

User generated content (UGC) is a badge of trust! When your customers or clients become your advocates and share their authentic experiences with your product or service, it boosts credibility and trust among potential buyers or clients, it humanizes your brand, and reinforces the idea that it’s a community where real people enjoy real benefits. Ba…

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The PR Playbook Podcast

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Ep 139 - How To Build A Case Study And How To Amplify It When You're Done 8:42

26d ago8:42

8:42

Case study is a great piece of marketing collateral that can work for your brand in many ways. Not only is it a great way to showcase your successful skills, but it is a good way to generate positive content for PR purposes including press releases, blogs, proactive pitching angles and more. We always recommend that you get early buy-in from custom…

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The Content 10x Podcast

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Repurposing Strategies for Every Stage of the Marketing Funnel 13:26

30d ago13:26

13:26

The marketing funnel helps to visualize how your content should speak to your potential clients. Populating a funnel with highly-effective content can be challenging. But through repurposing you can create on-message content, for all the stages that your audience are at. In this episode, host Amy Woods share the 3-step repurposing strategy that dri…

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The Content 10x Podcast

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The Profound Influence of Time...and Tequila with Jay Baer 39:25

1M ago39:25

39:25

What makes someone choose your competitor’s product or service instead of yours? The truth is, more often than not we think it’s because of price, but the most recent research done by business growth expert, speaker, author and tequila influencer, Jay Baer, in his national research study – The Time To Win – shows that it’s not price as much as we t…

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The PR Playbook Podcast

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Ep 138 - PR Essentials Summit: Beyond Media Coverage, plus other PR tools to add to your arsenal! 47:54

2M ago47:54

47:54

PR Essentials Summit - Beyond Media Coverage featuring April White who is a 3x Award-Winning PR Agency Founder (Trust Relations). In this episode we feature an episode from our PR Essential Summit. Learn the tips and tricks used by the top PR pros. Going beyond media coverage is critical for a successful PR campaign. Do you know what it takes? List…

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The Content 10x Podcast

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Content Distribution & Avoiding Assumptions About Your Audience 13:22

2M ago13:22

13:22

Not that we needed another reminder about how important it is to repurpose our content, but brace yourselves! The Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report has landed and it’s findings have done just that. In this episode of the Content 10x Podcast, host Amy Woods looks at some of the most surprising statistics tha…

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The PR Playbook Podcast

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Ep 137 - Digital Content Strategy: An interview with Matt Bell, Co-Founder, of MessageUp 33:43

2M ago33:43

33:43

As a B2B leader, you need your business to stand out so that you can connect with more prospects – even if you have a small team and limited resources. That's where Matt Bell with MessageUp provides leadership with content strategy. Content marketing has become mission critical for B2B companies to connect with prospects in today's digital world. I…

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The PR Playbook Podcast

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Ep 136 - PR Essentials Summit: SEO Tips For Your Website 51:43

2M ago51:43

51:43

Being discoverable will be key for 2023. After all, when is it not? Join us as we talk to two SEO marketing experts on the latest trends in search engine optimization, how to rank higher and drive customer attention on the web. We feature TST team members - Grady Moore and Megan Alba in this latest episode of The PR Playbook Podcast. Join us to lea…

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The Content 10x Podcast

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7 Ways to Elevate Internal Comms with Powerful Customer Stories 8:20

2M ago8:20

8:20

While it's great interviewing your clients and customers to develop case studies and testimonials for external marketing purposes, it’s equally important to share this information with your own team. These stories can be powerful content, and your employees should be seeing them too. Not only when they click on your website, but have them presented…

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The PR Playbook Podcast

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Ep 135 - Bridging the Gap: Irwin Hau on Amplifying Public Relations for Website Conversions 36:37

2M ago36:37

36:37

Public Relations: The Unsung Hero of Website Conversions Firstly, let's clear the air: why are we even talking about public relations (PR) in the context of website conversions? Isn't PR all about image building and reputation management? Well, yes, but that's not all it is. So, how exactly does PR tie into website conversions? Let's hear from Irwi…

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The PR Playbook Podcast

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Ep. 134 - The PR Essential Summit: Recession Proof Your Communications Plan 41:02

3M ago41:02

41:02

This is another session from our PR Essential Summit 2022. It's more apparent now than ever that recession proofing your communications plan is important. You can't predict everything that's going to happen. However, I think in this discussion we should be covering all your bases, and making sure that whatever communications plan you develop is dyn…

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The Content 10x Podcast

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3 Ways to Repurpose Content for Business Development and Sales 10:29

3M ago10:29

10:29

Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be tiresome and often quite daunting. However, in this episode of the Content 10x Podcast host Amy Woods introduces a refreshing approach that goes well beyond the typical “just checking in” emails. By providing valuable and useful information that grabs at…

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The Content 10x Podcast

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Winning Link Building Strategies with Alan Silvestri 37:31

3M ago37:31

37:31

Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straightforward concept, but the skill lies in recognizing a good backlink, building bridges between this content and increasing the reach of yo…

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The PR Playbook Podcast

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Ep 133 - The Ultimate Guide: How to Write a Media Brief that Gets Results 7:17

3M ago7:17

7:17

In this podcast episode, we explore the concept of a media briefing and its importance in preparing for a successful media interview. A media briefing serves as a valuable tool to equip you with the necessary background information to approach an interview and achieve your desired outcomes. Tune in as we delve into the reasons why and how you shoul…

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The PR Playbook Podcast

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Ep 132 - PR Essentials Summit: Knock out your media interviews like a pro! Featuring PR Experts Kerri Garbis & Jasmine Stanley 41:04

4M ago41:04

41:04

Knock out your media interviews like a pro! Featuring PR Experts Kerri Gerbis with Ovation & Jasmine Stanley with The Silver Telegram. CEO & Founder of Ovation, Kerri has trained hundreds of business professionals internationally on presentation skills, storytelling, etiquette, and emotional intelligence. Her enthusiasm, humor, and energy inspire m…

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The Content 10x Podcast

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The Repurposing Power of Unpolished Content 8:35

4M ago8:35

8:35

Raw, unpolished content is becoming ever more important in a world where people are actively seeking authenticity and real connection with the brands they interact with. If people are going to buy from you, they need to trust you and that’s what your unpolished content can help to build. In this episode of the Content 10x Podcast, host Amy Woods ta…

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The PR Playbook Podcast

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Ep 131 - Leveraging PR for Lead Generation w/ Tara Lassiter - Customer Journey Strategist 58:42

4M ago58:42

58:42

Tune in for another amazing episode of the PR Playbook Podcast. Today's episode is at the heart of all businesses and startups - ROI... Are you getting enough leads that help boost your sales? Then you need to listen up, and take notes because Tara Lassiter provides top secret strategies during this episode. Tara owns her own business as a Customer…

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The PR Playbook Podcast

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Ep 130 - Tips To Writing An Award Winning Press Release. An interview with Mickie Kennedy, CEO/Founder of e-Releases 39:35

4M ago39:35

39:35

Join us in this episode to learn the best practices for writing an award winning press release. In this episode Mickie Kennedy, the Founder & CEO, of e-Releases helps guide us through the process of drafting a press release. Basically, a press release is a usually a third party announcement that you issued to the media or to the public. And it can …

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The Content 10x Podcast

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How to Track and Measure Your Content Repurposing 8:57

4M ago8:57

8:57

You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core content… Now leadership are asking to see the figures for your repurposed content! They want to know if the allocated repurposing budget is worthwhile. You…

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The PR Playbook Podcast

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Ep 129 - The Serial Startup Founder: Interview w/ Chuck Temple, Author and Entrepreneur 57:08

5M ago57:08

57:08

Join us for another episode of the PR Playbook. Today's episode we feature an interview with serial startup founder Chuck Temple, author and entrepreneur. In the best-selling book titled - "Startup to Sold ", Chuck leads readers through his journey of going from a broke college graduate with no business education or experience to the successful own…

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The Content 10x Podcast

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Small Team, Big Impact: How Small Teams Can Repurpose Like Pros 11:16

5M ago11:16

11:16

The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content! Whether you’ve always been a small (or one person) marketing/content team, or you’ve been downsized in the face of a looming recession, there is a ‘secret sauce’ for ensuring your brand still has maximum i…

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The PR Playbook Podcast

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Ep. 128 - Affiliate and Influencer Marketing: What do you need to consider? 37:44

5M ago37:44

37:44

New marketing opportunities through influencers have taken over digital media however, how do you know which platforms and people to double down on? How does it all work and what are the strategies that will turn your leads into customers? In this discussion, we talk about what's happening in influencer marketing today, how to work with influencers…

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The PR Playbook Podcast

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Ep. 127 - THE HOT LIST: Who are the reporters covering startups? PR Tips to connect with the reporters 17:09

5M ago17:09

17:09

Hello and welcome to episode 127. This is a Hot List episode which means I'm gonna be revealing some of the hottest startup journalists and reporters that is our theme. Today we're going to talk about startup journalists. Now, every niche in a vertical industry, has a list of reporters that cover it and it's our job as PR people to uncover these pe…

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The Content 10x Podcast

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How to repurpose content for paid social with Jonathan Bland 41:38

5M ago41:38

41:38

Do you repurpose your video content for paid social? It’s often overlooked as the marketing team chase after the next piece of content. However, instead of moving on once your video or webinar is done, why not repurpose the highlights into social videos and use them to drive more traffic via paid social campaigns? In this episode of the Content 10x…

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The PR Playbook Podcast

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Ep 126 - Supercharge your Startup Growth in 6 Months. An interview w/ Chris Truglio - Mentor, Inventor, & Founder 45:37

5M ago45:37

45:37

Welcome to episode 126 - Supercharge your Startup Growth in 6 Months. If you're excited to grow your startup and need a plan that will fuel your brand visibility, this is the session to join. What are the elements that need to align and what are the things that you can do without? Not sure? Then, tune into our latest podcast for the inside secrets …

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The PR Playbook Podcast

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Ep 125: How To Create A Successful Podcast w/ Colin Gray founder of the PodcastHost.com 44:00

5M ago44:00

44:00

Welcome to Ep 125: How to create a successful podcast featuring our guest Colin Gray - founder of the PodcastHost.com Colin is the go-to resource for everything related to a podcast. Their services range from starting a podcast to helping a seasoned podcast pro excel their platform. Not sure where to begin? Then, listen up! In this episode we dive …

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The Content 10x Podcast

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7 Ways to Avoid Repetitive Repurposing 12:13

6M ago12:13

12:13

Do you get people responding to your repurposed content with, ‘seen this before’-type comments? It can be frustrating, but if you have eager followers then it can happen… take it as a compliment! The truth is we all love listening to our favorite songs over and over, and no true Friends fan will have watched the one with Ross and the leather pants …

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The PR Playbook Podcast

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Ep 124 - PR Essentials Summit: Building thought leadership and your personal brand in 2023 50:00

6M ago50:00

50:00

Establishing yourself as an expert can bring your personal and professional brand a new level of awareness and attention that you haven't had before. Building thought leadership and expertise is the new calling card for top executives across industries. In this session, TST experts will cover best practices in thought leadership, personal branding …

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The PR Playbook Podcast

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Ep 123 - Real Talk! Challenges and Benefits To Using a PR Agency. 16:28

6M ago16:28

16:28

Sometimes it’s tricky to know what to look for in your PR agency. In this podcast I talk about some of the honest challenges and benefits to using a PR agency as well as what to look for when you’re selecting an agency. Tune in and listen up for hottest PR tips and tricks used by the Pros. Be sure to share, like and subscribe for the next episode a…

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The Content 10x Podcast

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11 Ways to Repurpose your Guest Appearances 15:35

6M ago15:35

15:35

Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time spent? In this episode, host Amy Woods talks about how to prepare for a guest appearance on someone else’s content with repurposing in mind and dives into 11 …

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The PR Playbook Podcast

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Ep 122 - What do you need in your content marketing plan for the NEW year? 11:51

6M ago11:51

11:51

As we navigate marketing in an uncertain market it is important to make the most of what you have Freshening up your content can give your business development and sales team new life. Content is still king and understanding which pieces of content will work for you is important. You don't need to overdo it but planning a few vital pieces of conten…

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The PR Playbook Podcast

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Ep 121 - How to leverage sponsored/paid Media- An interview with Brandpoint 30:33

6M ago30:33

30:33

Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint, Sonya Davis, on how to leverage sponsored content. Digital marketing success isn’t just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest tim…

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The Content 10x Podcast

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10 Ways to Repurpose Your Talk as a Speaker 15:51

7M ago15:51

15:51

If you deliver talks in any capacity – whether it’s for events big or small, webinars, seminars, workshops, training...you know the amount of work that goes into getting it just so. But once that talk is delivered, are you making sure that it continues to work hard for you in multiple formats across multiple channels? A talk shouldn’t be over when …

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The Content 10x Podcast

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How to Optimize your Content with Michael Brenner 34:02

7M ago34:02

34:02

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants? Both are important and they are not the same thing, says this week’s guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about wh…

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The PR Playbook Podcast

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Ep. 120 - PR Essentials Summit: Newsjacking & Keeping your brand visible in a recession 46:28

7M ago46:28

46:28

A scary but looming reality, there is a recession among us with the aftermath of COVID, political tension and a shifting digital economy. During this discussion we'll talk about how brands can keep themselves visible, relevant and profitable during an economic downturn. The marketing activities you typically may do, may not work in this recession a…

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The PR Playbook Podcast

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Ep. 119 - Why cutting marketing during a recession can bite you in the A$$ ! 30:33

7M ago30:33

30:33

There are a lot of budget cuts happening in today’s landscape, however, understanding the importance of your communications budget is a strategic move. Many businesses fail to realize that waiting to start their PR budget after the recession will cost the business more money. Ramping up your comms program down the road - you’ll end up starting from…

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The Content 10x Podcast

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How to Repurpose Content for Substack 12:16

8M ago12:16

12:16

Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator? Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers. Of course, the answer is yes. Plus, you might be…

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The PR Playbook Podcast

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Ep 118 - PR Essentials Summit: Social Equity In Tech 44:17

8M ago44:17

44:17

The conversation around social equity in technology is consistently growing, but is the landscape changing along with it? What needs to be changed? What conversations need to be had and who needs to be involved? Are you a startup or brand with a social equity initiative? What does that even mean? There are so many questions to answer around this im…

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The PR Playbook Podcast

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Ep. 117 - Pitching features to broadcast media 15:36

8M ago15:36

15:36

Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up. Identify w…

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The Content 10x Podcast

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3 Ways To Review Your Content Strategy (& Big Changes After Reviewing Ours!) 13:10

8M ago13:10

13:10

In the new year it’s good practice to review your content strategy. There are so many benefits to doing this, because in our business things move fast. Content trends come and go, platform popularity waxes and wanes and if you’re not careful, you might end up creating and repurposing loads of great content that no one is seeing. This year, we revie…

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The PR Playbook Podcast

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Ep 116 - PR Essentials Summit: Marketing in the Metaverse 49:17

8M ago49:17

49:17

The digital revolution is not only changing the way we socialize but now moving into the way we operate as a business and communicate with others. In this session, we'll be discussing the next generation of marketing in the metaverse and what people need to consider as we continue on the path to a more digital revolution. What can you absolutely no…

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The Content 10x Podcast

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How to Improve Your Interview Skills with Sarah Goff-Dupont 37:51

8M ago37:51

37:51

How do you prepare and conduct a really excellent expert interview? To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker. S…

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The PR Playbook Podcast

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Ep 115 - The Tech Hot List: Who are the reporters covering breaking news and how to get to them. 6:28

8M ago6:28

6:28

Listen in on our new segment of The Tech Hot List, where we’ll reveal which reporters you need to contact depending on what you are pitching and some best practices to go along with it. All of our Tech Hot List episodes will have a complimentary blog on our website: PR BLOG — PR, marketing and content development for Tech, Cannabis, & Hemp (thesilv…

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The Content 10x Podcast

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How to Repurpose Your In-Person Offerings Online 12:13

8M ago12:13

12:13

If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online… And if you haven’t thought about it, perhaps you should! The pandemic showed us in the B2B marketing world, that there are many creative ways to repurpose i…

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The PR Playbook Podcast

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Ep 114 - PR Essentials Summit: Hot Tech Trends Happy Hour 49:23

9M ago49:23

49:23

What are reporters chattering about in the media? What gets them excited, and what's coming down the pipeline when it comes to the tech industry? Tune in as we ask some of our favorite tech reporters what they are looking at today and heading beyond 2023. Be sure to like & subscribe for the next episode. Visit our website for details on how we can …

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The Content 10x Podcast

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5 Content Marketing and Repurposing Predictions for 2023 11:29

9M ago11:29

11:29

What do the next 12 months look like for content marketing? What are we going to see more of, or less of, and how are we going to be rolling out our content and repurposing strategies in the months to come? In the first episode of the Content 10x Podcast for the new year, host Amy Woods takes out her crystal ball and gives some of her predictions f…

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The PR Playbook Podcast

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Ep 113 - Best Practices For Managing Events 12:29

9M ago12:29

12:29

Hello and Welcome to the New Year and Episode 113, Best Practices for Managing Events. I'm on my way to CES as we speak and I thought this would just be a good reminder to make sure that you have things, you know, dialed up. When you're going to a trade show. And so some things that people don't consider or think of because maybe it seems trivial o…

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Internal Comms Pro Podcasts

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