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We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it i ...
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Inquisitive Minds
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The Importance of Tailoring Communications to Life Stages and Mindsets
23:20
23:20
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23:20
While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance. Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messagi…
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Inquisitive Minds
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Communicating change: How to create an effective comms framework
26:49
26:49
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While the pace of global, economic and tech developments has made change a constant inevitability for organisations, there is a big difference between change that just happens and change that is planned. We see change as opportunity. So, we’ve combined our understanding of complex corporates with change management theory to develop our own comms fr…
