This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they’re all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This podcast was created to share inspiring stories from Cutco’s most prominent alumni and current lea ...
Earl Kelly is the Northeast Region Manager for the Cutco/Vector Marketing organization. A veteran with the company since 1989, he has served in an Executive leadership role in three different Regions, and is a member of the company’s Hall of Fame. He is widely considered to be one of Vector’s finest examples of all-around leadership, both professio…
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Changing Lives Selling Knives


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396: Dushka Zapata - Dushka On Relationships
58:29
58:29
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Dushka Zapata is a long-time Silicon Valley Communications Executive who has evolved into a passionate and poignant writer, with 15 books including “Please Don’t Blame Love” and “For All I Know”, which are discussed in this podcast. Dushka’s ability to write about the Human Experience is sweeping over Quora with over 263 million content views. Her …
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395: Chelsea Rodriguez - Flashback Friday
13:39
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Chelsea Rodriguez is one of the top sales performers in the Cutco/Vector Marketing organization. She is in her 15th year with the company, having started while going to college at the University of Alabama. Over the past 7 years, Chelsea has been a consistent top-performer, and in 2022, she took it to a new level, becoming just the 9th person in co…
Jeff Bry is the Midwest Region Manager for the Cutco/Vector Marketing organization. A member of the Cutco/Vector Hall of Fame, Jeff is widely considered to be one of the most emulatable leaders throughout the entire company. His combination of internal characteristics, outward professionalism, and excellent results have made him an amazing role mod…
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393: Dustin Marx - The Entrepreneur Journey
55:40
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Dustin Marx is the Founder & CEO of Stellar, a fast-growing B2B marketplace connecting rental properties with skilled labor in order to resolve home maintenance issues with less hassle. Dustin’s roots in business go back to when he started selling Cutco with Vector Marketing in 1999. He graduated from Indiana University with a degree in Finance and…
Josh Goodman has experienced an incredible roller coaster ride in his entrepreneurial journey. After several years with Cutco/Vector as a rep and manager, Josh embarked on a quest to find his ideal path in business. There were successes and failures, and eventually, a personal experience led him to found his own company, now known as PourMyBev (for…
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391: Dan Casetta - How Are You Giving Back?
22:44
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Those of us who are fortunate to have so much in life have a responsibility to the world to share our good fortune with others. This creates a culture and environment of everyone looking to build the greater good. It makes the world more abundant for everyone. In this short solo episode, CLSK Host Dan Casetta shares some causes that are worthy of s…
Angie Macdougall is the National Sales Manager for Cutco/Vector in Canada. As one of the company’s most consistently excellent achievers, she reached Hall of Fame status, while balancing the challenge of having two children. She is also an accomplished triathlete, having completed events of the Ironman distance. Throughout her life and career, Angi…
Gerardo Luera is one of the fastest rising stars in the management ranks of the Cutco/Vector Marketing sales organization. He started selling Cutco in the Summer of 2019, advancing to become a top performing Branch Manager in 2020. In 2021, Gerardo balanced finishing college at Oklahoma Christian University with getting married in May and opening a…
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388: Anthony Hayes Jr. - The Tide Is Rising
50:47
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Anthony Hayes Jr. started with Cutco/Vector Marketing in June 2015 in Newport Beach, CA. He has a strong personal sales background, including 2 campaigns as a College All-American. He also ran 2 National Top 20 Branch Teams before becoming a District Manager in May 2018. As a DM, Anthony has been one of the top performers in the Western Region. He …
Rob Robincheck is an elite Cutco Sales Professional who started with the company back in 1997. He achieved All-American status in 12 consecutive campaigns during college, and was one of the original pioneers of the company’s Events Program. After reaching the company’s Hall of Fame sales level, he stepped away from the business and ventured into Co…
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386: Daniel Wright - The Quest To Be A Champion
52:08
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Daniel Wright has been one of the most consistently excellent performers in the management ranks of Cutco/Vector Marketing over the past 4 years. He has finished Top 5 in his competitive category all 4 years as a District Manager. He earned an opportunity to move to his hometown of Huntsville, Alabama, and in 2022, Daniel and his team competed in a…
David Roy is one of the most engaging and inspiring leaders in the Cutco/Vector Marketing sales organization. David was a champion manager who was on his way up the advancement ladder in Vector before leaving to pursue another opportunity. But it wasn’t long before David was back in Vector, living his true mission in life. He possesses great enthus…
Alex Sylvester is one of the fastest rising stars in the Cutco/Vector Marketing sales organization. He started in the company in 2019 in Virginia Beach VA, and advanced to become a District Manager in May 2021. Alex was the #2 New DM in the company in 2021, and #1 in the Rising Star (First Full Year) category in 2022! Alex has a track record of exe…
Loyd Reagan is the Region Manager for Cutco/Vector’s Southwest Region, the #1 Region in the company for the last 9 consecutive years. Throughout his life and career, Loyd has encountered some incredibly difficult challenges, and he has always risen up to conquer them and win. He’s a winner in business, one of the greatest champions the Cutco world …
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382: Austin Oberbillig - Creating A Talent Hotbed
1:01:18
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Austin Oberbillig is the Bellevue District Manager for the Cutco/Vector Marketing sales organization, and also serves as Assistant Division Manager for the Washington/Alaska Division. Austin’s life has been transformed through the Vector Opportunity, and this has inspired him to become the spark for personal transformation in others on his team now…
Alex Hayden has served many people in sharing insights for both mental and physical wellbeing. In his own life, he has overcome depression, addiction, tragedy, and obesity, and in the process, discovered his mission and inspiration to help others. Alex has changed many lives through his passionate heart for people, authentic encouragement, and lovi…
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380: Carey Smolensky - Living With Passion
51:53
51:53
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Carey Smolensky is the Founder & President of CSP Worldwide, a family of companies including Event Production, Entertainment, Facilitation, Branded Merchandise, and continuing to evolve into more full-service offerings. Carey has won numerous local, national, and international awards for his entertainment and event production, and is best known to …
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379: Flashback Friday - Dan Casetta and Jon Berghoff
16:42
16:42
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Changing Lives Selling Knives is a podcast about all the inspiring stories of people who learned the basics of sales, leadership, and business through working with Cutco/Vector Marketing, and are now using their skills and their influence to change the world for the better. For the milestone one-hundredth episode, the guest was our host himself, Da…
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378: Danny Guerrido - Success and Contribution
48:56
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Danny Guerrido is one of the most impactful sales reps in the 70+ year history of Cutco. He joined Vector as a sales rep in December 1998 and advanced into management by Summer 2000. After 2 successful periods as a District Manager, in which he produced well over $4 million in team sales, Danny committed to the Cutco Sales Professional role in 2013…
Jaymison Jones is the NorCal Division Manager for the Cutco/Vector Marketing sales organization. He’s been with the company since 2003 and is responsible for over $38 million in sales. He’s truly one of the most exceptional leaders you could ever meet, and he balances his work with an amazing personal life. In his youth, Jaymison might not have bee…
The Four Agreements is one of the most impactful books ever written. The agreements themselves are deceptively simple, yet incredibly profound. This short solo episode shares some quick thoughts on one of the 4 agreements, which is “Don’t Make Assumptions.” Find the courage to ask questions and to express what you really want. Communicate with othe…
Shannon Smadella was a successful manager with Cutco/Vector Canada before moving on to pursue other interests. Named Miss Canada in 2009, the outer transformation Shannon underwent in pursuing this crown brought about a far more significant inner transformation. Shannon has since used her platform to impact children and adults all over North Americ…
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374: Brad Weimert - BYOB: Beyond Your Own Baseline
59:38
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Brad Weimert is an entrepreneur, adventurer, and endurance athlete. As a Cutco sales rep, he quickly advanced to become the company’s #1 sales rep in 2001, and he was inducted into the Cutco/Vector Hall of Fame before moving on to new ventures. Brad founded EasyPay Direct, a payment platform which has served over 30,000 businesses. He also hosts th…
Phil Bohlender is the Intermountain Division Manager for the Cutco/Vector sales organization, headquartered in Salt Lake City, Utah. A veteran with the company since 1994, Phil has produced over $38 million in sales and is a member of the company’s Hall of Fame. Throughout his career, Phil has been inspired by strong reasons, starting with building…
Alyce Dailey is a coach, speaker, entrepreneur, community builder, and the ultimate Girl Mom raising 4 adventurous daughters, while running multiple businesses alongside her husband, Seth. Alyce & Seth have been top achievers in the Keller-Williams real estate organization, and have been widely recognized for excellence in leadership and entreprene…
Amar Dave has been one of the most impactful leaders in the 70+ year history of Cutco. Early in his career, he was the company’s #1 District Manager while still in college at the University of Michigan. At age 26, he became the youngest Regional Executive in company history. Over the years, he directly influenced and developed 4 future Region Execu…
One of the greatest lessons of the Cutco/Vector Marketing experience is learning how to think. Through lessons, observation, and practice, people gain insights into how to process the things that happen, develop an ability to choose empowering meanings for those occurrences, and then choose actions that move them in the direction of their visions i…
Ben Schemper is the Founder & CEO of Abundant, a coaching organization that helps sales leaders uncover the path to their greatest possibility. Ben was previously a top achiever with Cutco/Vector, starting out by selling over $50,000 in his first 4 weeks. As a manager, Ben was a part of the team that established a one-week Cutco sales record in 200…
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368: Michael Dobson - Fearless Communication
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Michael Dobson is one of the top all-time District Managers in the Cutco/Vector Marketing sales organization. He has been a consistent performer over the past 16 years, and is a member of the company’s Hall of Fame with $15.8 million in career sales. One of Michael’s enduring strengths is that he is a fearless communicator. He establishes strong pe…
As Cutco/Vector’s Training & Leadership Development Manager, Trent Booth is the tip of the spear in bringing a culture of personal growth to Vector’s leadership team. He shares some critical concepts for personal and professional success, including self-awareness, emotional intelligence, altruistic leadership, and a whole lot more. Trent experience…
Katie Heaney is one of the most successful sales reps in the 70+ year history of Cutco. While producing over $4.4 million in career personal sales, it’s clear that Katie’s priorities are her family and her health. Her work is a great means for her to live a better life, with her husband, Mike, and 2 children, ages 11 & 9. Katie has a degree in Nutr…
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365: Flashback Friday - Pillars of the Cutco/Vector Culture
21:41
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The Cutco/Vector Marketing sales organization has become well-known for having an extremely unique and powerful combination of cultural elements that lead to extraordinary retention of top talent and long-term success. The company’s environment truly brings out the best in people, fosters a tremendous spirit of cooperation, creates a family feel, a…
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364: Steve Pokrzyk - The Spirit of the Cutco/Vector Business
49:22
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Steve Pokrzyk is the Director of Marketing at Cutco Corporation, having served in this role since 2007. His time with the company actually dates back to 1986 when he started as a sales rep in Buffalo NY. Steve advanced to Assistant Manager, Branch Manager, and District Manager before moving into a special role as the Northeast Region Sales Promotio…
Andrew Smallwood is the Director of Sales for Second Nature, a young company that is already at the top of its industry. Over recent years, Andrew has been able to develop a reputation as a tremendous role model for effective communication in a variety of important ways. He possesses a remarkable combination of intelligence, humility, curiosity, op…
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362: Dr. Barry Posner - The Leadership Challenge
1:12:03
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Dr. Barry Posner is the Accolti Endowed Professor of Leadership at the Leavey School of Business at Santa Clara University, where he has served as the Dean of the School for the last 12 years. Dr. Posner is one of the world’s foremost scholars on the subject of leadership, and is best known for his book, The Leadership Challenge, which is an intern…
Mark Bullard is the Southern Rock Division Manager for the Cutco/Vector Marketing sales organization. Headquartered in Memphis TN, his Division encompasses parts of 5 Southern states. By making it a top priority to invest time and resources into his people, Mark has created a legacy of powerful relationships over his 23 years in the Vector business…
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360: Chris Nicoud - Authenticity Tops Professionalism
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Chris Nicoud is one of the most successful District Managers in the history of the Cutco/Vector Marketing sales organization. Having produced over $16 million in sales, he’s a member of the company’s Hall of Fame. Chris’ great strength as a leader is his ability to show up authentically in all of his interactions. By fully engaging his own unique a…
Nadine McGowan was a successful leader in the Cutco/Vector Marketing sales organization, ultimately reaching the role of Indiana Division Manager. On a mission trip to Africa, Nadine came to realize that by pouring into the women of a community, we could truly impact the next generation and shift the whole culture. She founded Purposeful Living, In…
Mark Mastrandrea (AKA Mark Brazil) is the Co-Founder and CEO of the well-known digital art company, Ikonick. Mark sold Cutco in the Summer of 2004 while attending the University of Delaware. He started Ikonick in 2016 with his partner, Jeff Cole. Mark’s story is one of grit, determination, persistence, self-growth, focused effort, and now massive s…
Jake Meiser is the Buckeye (OH) Division Manager for the Cutco/Vector Marketing sales organization. Now 15 years into his career with the company, Jake has produced over $24 million in sales and is a member of the company’s Hall of Fame. From his background playing competitive soccer and throughout his Vector career, Jake has been known as someone …
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356: Steven Williams - The Pursuit Of Greatness
49:34
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Steven Williams is the Territory Sales Manager for Mississippi & Louisiana for Olympus Corporation of the Americas, a leader in the Medical Device industry. He also plays a role as a National Field Sales Trainer for the company. Steven honed his sales and leadership skills during a 6-year stint with Cutco/Vector Marketing, serving as both a top sal…
Jeff Teresi is among the Top 25 sales reps in the history of the Cutco Cutlery /Vector Marketing sales organization, and is also a published author and aspiring public speaker. But there’s a real twist to his story, in that Jeff battles with Asperger syndrome. Being on the Autism spectrum can be a monumental challenge for anyone in any role, and is…
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354: Roman Malik - Lessons From A Legend
1:13:46
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Roman Malik is one of the all-time greatest legends in the Cutco business. He started selling Wear-Ever Cookware under ALCOA in 1952, and joined Cutco when the 2 businesses later merged. He was a Champion sales rep and influential manager who helped build the Northern California sales organization into a perennial National Championship team. He’s b…
Tony Carlston is a true pioneer in Cutco history. He started with the company as a sales rep in 1998, and quickly turned into one of the top reps in the company. After a short stint in a management position, he decided to pursue full-time sales as a Cutco Sales Professional. After hearing the legendary John Ruhlin talk about the concept of business…
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352: Lori & Fred Snyder - Created To Thrive
46:05
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Lori and Fred Snyder both sold Cutco and have gone on to highly successful lives and careers after their experience with Vector Marketing. Lori advanced to District Manager and even served as Sales Promotion Manager for the Midwest Region. Now she’s a coach and speaker who runs a faith-based podcast called Created To Thrive. Fred’s short experience…
Andrew Biggs is an international sales coach for top performers in multiple industries, and founder of Better Than Rich, whose mission is to change the world for the better by providing tools and ideas to leaders throughout the world. Andrew was a star Cutco rep who became a National Champion Branch Manager with Vector Marketing. After leaving Vect…
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350: Christopher Sherry - Leadership Through Service
48:38
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Captain Christopher Sherry is the Commander of the Dublin area for the California Highway Patrol. He sold Cutco in the Summer of 1990, and has gone on to a long and illustrious career with the CHP. He currently leads a team of over 100 employees, where he helps shape and instill key values and guiding principles throughout his organization. In addi…
Ben Jackson is the Coastal Division Manager for the Cutco/Vector Marketing sales organization, centered in the Southeastern U.S. His 15-year career with the company has already been marked by tremendous success, including a National Championship as a New District Manager in 2012 and pioneering leadership in Vector’s Eastern Region. Ben has an incre…
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348: Brian Tippens - The Power Of Purpose
57:15
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Brian Tippens has been an impactful leader in the IT industry for the past 25 years, primarily with Hewlett-Packard Enterprise. As Chief Sustainability Officer at HPE, Brian leads a global organization focused on driving measurable and transparent Environmental, Social, and Governance strategies that benefit HPE’s customers, investors, team members…