The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to podcast@brewbound.com.
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Brewbound Podcast


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How Well Do You Know Your Brewbound Coworkers?
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To celebrate the Brewbound Podcast reaching 100 episodes, Justin, Jess and Zoe break the format to see how well they know each other (or don’t) after all these years. Brewbound Insider newsletter writer Sean McNulty joins the festivities as quizmaster. The team also breaks down the latest news, including full-year off-premise IRI sales data, wholes…
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Sarah Bettman on the DEI Topics Facing Beverage Alcohol Companies
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Leadership development speaker, coach, and consultant Sarah Bettman joins the Brewbound Podcast to discuss the diversity, equity and inclusion topics facing beverage alcohol companies and how they can avoid just “checking off boxes.” The Brewbound team also breaks down the top news stories, including Sazerac suing RNDC for allegedly not paying its …
As the popularity of pickleball grows across the country, so has beer producers’ interest in the game. At the intersection of beer and pickleball is an up-and-coming chain of restaurants dedicated to the sport. Chicken N Pickle started in North Kansas City and has branched out to six additional locations across the U.S., with more on the way. What …
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Sazerac’s Big Move Gets the New Year Started
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The Brewbound team regroups in the New Year to discuss Fireball-maker Sazerac’s big distribution move from RNDC to several beer distributors, including Reyes, Andrews, Faust, Keg 1, among others, as well as total beverage alcohol houses Johnson Brothers, Southern Glazer’s, Breakthru and more. Jess, Zoe and Justin also review Drizly’s predictions fo…
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Five Beer Journalists Enter a Zoom & Wrap Up 2022
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The Brewbound team is joined by Beer Marketer’s Insights senior editors David Steinman and Christopher Shepard to put a bow on 2022. They discuss the most impactful stories of 2022, the blurring of beverage lines, supplier and wholesaler M&A and much more.
The Brewbound team and Insider newsletter writer Sean McNulty discuss the most-read stories on Brewbound.com in 2022, including the sale of Stone Brewing to Sapporo, the annual Brewers Association rankings of the top craft breweries by volume, and more. Then, McNulty takes the mic and quizzes Justin, Jess and Zoe and drags a few predictions out of …
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What’s It Like to Open a Brewery in 2022?
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Opening a brewery in any year is a challenge. In 2022, amid inflation, rising cost of goods and labor shortages, what’s it like to try to move from brewery-in-planning to open with a full taproom? Sarah Real and Mike Dell’Aquila, the co-founders of Hot Plate Brewing, share their experience and the challenges they’ve faced in trying to open a brewer…
beer, beerbusiness, beercommunity, beerculture, beerindustry, beernews, brew, brewbound, brewers, brewery, brewing, business, community, craft, craftbeer, craftbeerbusiness, craftbeerindustry, craftbeernews, craftbrewers, culture
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Catching Up with Brewbound Pitch Slam Winners Lunar, Crowns and Hops
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With its 2022 Pitch Slam competition just days away, the Brewbound team caught up with past winners of the Shark Tank-like competition held annually at the Brewbound Live business conference. Lunar Hard Seltzer co-founder Sean Ro discusses his company’s growth since its 2020 victory. Then, Crowns and Hops co-founders Beny Ashburn and Teo Hunter, wi…
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Brewbound Podcast


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The Headlines Heading into Thanksgiving Weekend
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The Brewbound team rounds up the latest news heading into the Thanksgiving holiday weekend, including Allagash’s 2023 plans, layoffs at Odell Brewing, Molson Coors exiting a pair of partnerships, and much more. Editor’s Note: This episode was recorded before it was widely known that Atrevida Beer Co. co-founder Rich Fierro was the person who helped…
Nearly four months after the sale of Stone Brewing to Sapporo closed, Stone CEO Maria Stipp shares how the integration process has progressed, when the first Sapporo beers produced at Stone will hit the market, Stone's dip into spirit-based canned cocktails, and what's next in 2023.
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Big Soda Makes a Big Investment in Non-Alc Beer
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Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022.…
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John Lane on Draft Day at the Winking Lizard Tavern
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Following the Winking Lizard Tavern’s annual announcement of its beer menu for 2023, founder John Lane shares how the event shook out, who left the day happiest, the one beer that is untouchable on the Winking Lizard’s menus, the inflationary pressures on draft beer, changes to its Tour of Beers program and much more.…
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Pilot Project’s Dan Abel & Glenn Allen Share Plans for Milwaukee Brewery
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Chicago brewery incubator Pilot Project recently acquired the former Milwaukee Brewing Company (MKE) facility in Wisconsin. Pilot Project’s Dan Abel and Glenn Allen share their plans for the production facility and how the expansion will affect the bev-alc producers they work with and open the door to additional suppliers.…
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Brewbound Podcast: How to Craft a National Accounts Strategy
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National accounts managers from Odell Brewing, Athletic Brewing, Dry Dock Brewing and JuneShine share how they’ve built their teams and grown sales through chains. This conversation took place in Denver during a live Brew Talks event prior to the Great American Beer Festival.
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GABF and NBWA Field Reports, Plus Brew Talks’ Portfolio Strategies Beyond IPA
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How do you innovate at scale beyond the IPA juggernaut? With the various IPA substyles accounting for nearly half of off-premise craft beer sales, leaders from Dogfish Head, Sierra Nevada, Atrevida Beer Co. and 3 Tier Beverages explore where the opportunities for growth are in other beer styles and how they’re building their product mix during a Br…
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The Chicago Brewseum’s Liz Garibay on Preserving Beer and Bar History
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Ahead of several industry gatherings in the Windy City, Chicago Brewseum executive director Liz Garibay discusses the importance of preserving beer and bar history and how the stories in those spaces are really oral histories of neighborhoods and cities. Plus, the Brewbound team discusses Reyes’ Texas acquisition and New Belgium’s next Voodoo Range…
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The Great American Beer Festival’s Return with Brewers Association CEO Bob Pease
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The Great American Beer Festival returns October 6-8 in Denver for the first time since 2019. Brewers Association president and CEO Bob Pease discusses his expectations for the trade group’s biggest consumer-facing event, how the experience is different in 2022, the year in craft beer so far, supply chain headaches, and much more.…
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California Craft Brewers Association’s Lori Ajax & Chris Walker on Satellite Locations, On-Sale Privileges & More
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The California Craft Brewers Association’s Lori Ajax and Chris Walker discuss a pair of bills awaiting the governor’s signature that would benefit the state’s craft brewers. Those bills -- expanding the number of satellite locations and bonafide eating places, and adding on-sale privileges -- were among the CCBA’s priorities this year. Ajax and Wal…
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TRU Colors Closes, 2 Big Distribution Deals Made and Allagash to Move its Taproom
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The Brewbound team discusses the closure of TRU Colors, the craft brewery that hired rival gang members to work together but whose mission was marred by violence. The team also looks at two big distribution deals, including Reyes entering its 10th market, and Allagash’s future plans to move its taproom.…
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The New Yorker’s Charles Bethea on TRU Colors’ Questionable Track Record
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New Yorker staff writer Charles Bethea discusses his story on TRU Colors in Wilmington, North Carolina, A Brewery’s Anti-Violence Mission, Complicated by a Killing. Bethea does a deep dive into TRU Colors’ stated mission to end gang violence by hiring rival gang members to work together and how the company struggles to balance those efforts with it…
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Dogfish Head, Harpoon and Craft Beer Cellar Explore the 4th Category
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In this Brew Talks replay, Sam Calagione of Dogfish Head, Dan Kenary of Harpoon’s parent company Mass. Bay Brewing and Suzanne Schalow of Craft Beer Cellar share their views on the evolution of the beer category with the addition of fourth category offerings such as hard seltzers, spirits-based canned cocktails, hard kombuchas, hard teas and more. …
The supply of CO2 is tightening in the U.S. What’s it mean for craft brewers? Dorchester Brewing director of operations James Haugh and Earthly Labs CEO Amy George join the Brewbound Podcast to discuss the situation and alternatives available to brewers. Plus, the Brewbound team dives into the latest news, including MIkkeller shuttering its U.S. br…
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Paul Weaver on Boston Beer’s Cannabis Plans
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Paul Weaver, Boston Beer's head of cannabis, discusses the Truly Hard Seltzer and Twisted Tea maker’s foray into cannabis-infused beverages in Canada. Weaver shares why tea was the perfect vehicle for a THC-infused drink, how the July launch of Teapot has gone and how the narrative of cannabis stealing occasions from beer has changed.…
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Strategies for Opening Additional Taprooms and Retail Outlets
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This week’s Brewbound Podcast features a replay of a Brew Talks conversation on strategies for expanding taproom and retail outlets, featuring leaders from White Lion, Medusa Brewing, Castle Island and Boston Beer Company. Plus, the Brewbound team reunites to discuss New Belgium’s Voodoo Ranger amusement park hoax and trolling of wine country; Ball…
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The NBWA’s Lester Jones Provides a Reality Check on Beer and the Economy
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National Beer Wholesalers Association chief economist Lester Jones joins the Brewbound Podcast to explain why he’s bullish on the beer category despite the current economic climate. Plus, Jess and Justin discuss a nightmarish week, recap Brew Talks, and break down the latest headlines, including Night Shift’s CO2 woes, the last gasp of Stone and Mo…
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Bump Williams Consulting Breaks Down Craft Trends Halfway Through 2022
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Bump Williams Consulting’s Dave Williams and Brian “BK” Krueger break down craft’s performance at the halfway point of 2022 and the opportunities available to suppliers. Plus, the Brewbound team talks Boston Beer’s Truly tough Q2, wholesaler grievances and more.
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Simply Spiked Lemonade Makes a Splash This Summer
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Simply Spiked – the hard lemonade Molson Coors launched this summer in partnership with Coca-Cola – has taken the FMB corner of the bev-alc world by storm. Joy Ghosh, VP of marketing for above premium brands and FMBs at Molson Coors, joins the Brewbound Podcast to discuss the company’s launch strategy, new campaigns and plans to recruit new drinker…
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New Jersey Breweries Battle Taproom Restrictions
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As Garden State regulators move to enforce strict limitations of brewery taproom events, Brewers Guild of New Jersey executive director Eric Orlando and Jersey City-based Departed Soles Brewing owner Brian Kulbacki join the Brewbound Podcast to discuss the fallout. Plus, the team talks about Molson Coors’ Simply Spiked, the latest Modern Times auct…
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Melvin For Sale, Pliny the Younger Sets a Record, and Early July 4 Data
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The Brewbound team regroups after the July 4 holiday weekend to discuss the potential sale of Melvin Brewing, the success of Russian River’s Pliny the Younger release, the death of Boston Beer’s Long Drink wannabe Bevy, early read Fourth numbers from Drizly and much more.
The Brewbound team discusses the pending sale of Stone Brewing to Sapporo and the auction sale of Modern Times to an affiliate of Brewery X. This week’s featured guest is Courtney Simmons, diversity, equity and inclusion director for New Belgium and Bell’s.
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A Plot Twist in the Modern Times Auction Action
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Modern Times finally hit the auction block, but the winning bid of $20 million from an affiliate of Anaheim, California-based Brewery X has been disputed by MTD Asset Acquisition. The Brewbound team also discusses developments in the trademark infringement lawsuit between Stone and Molson Coors and Mass. Bay Brewing’s acquisition of Long Trail Brew…
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Residency Programs Opening the Door to Upstart Breweries
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Leaders of Chicago-based Moor’s Brewing Company share how their participation in a residency program for Black-owned breweries at Haymarket Brewing helped grow their fledgling business. This conversation took place during the first Brew Talks meetup of 2022 in Minneapolis during the Craft Brewers Conference.…
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CODO Design on The Beer Branding Trends to Watch in 2022
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Isaac Arthur and Cody Fague, the founders of Indianapolis-headquartered CODO Design, break down the beer branding trends to watch in 2022 and beyond, following the release of their annual branding trends review.
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Get to Know the Worldwide Brewing Alliance
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The Worldwide Brewing Alliance represents more than 80% of the world’s beer production. President and CEO Justin Kissinger and advisor Dan Kopman join the Brewbound Podcast to discuss the global trade group’s mission, as well as the challenges facing the beer category, which has lost 12% share of total ethanol to spirits over the last two decades.…
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The Brewers Association’s 2022 Legislative Goals
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Following the Brewers Association’s annual Craft Brewers Conference, general counsel Marc Sorini and federal affairs director Katie Marisic join the Brewbound Podcast to discuss the trade group’s legislative agenda and what’s on the regulatory horizon for the craft beer industry.
Molson Coors appointed Jeff Agase to lead its craft beer division, Tenth & Blake, on May 11. Agase joins the Brewbound Podcast to share his vision for the division, where it fits within Molson Coors’ premiumization efforts, and how the company views M&A.
The Brewbound team recaps the 2022 Craft Brewers Conference and shares their big takeaways from the gathering of 10,000 beer industry professionals in Minneapolis. Justin, Jess and Zoe discuss the push on direct-to-consumer sales, brewery cultures and the overarching themes of positivity and back-to-business mentality of the show.…
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Crafting Community-Centric Beer Festivals
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How can festivals make the beer community more welcoming to people who often don’t see themselves reflected in it? Barrel and Flow co-founder Day Bracey and Grace Weitz, founder of Beers With(out) Beards and the Queer Beer Festival, join the Brewbound team to discuss how their festivals offer inviting experiences to beer drinkers who buck the conve…
Leaders within the craft cider industry break scan data misconceptions and share how regional cideries are growing in 2022. American Cider Association executive director Michelle McGrath, Schilling Cider co-founder and CEO Colin Schilling, Swilled Dog Hard Cider & Spirits co-founder and CEO Brooke Glover, and ANXO Cider co-founder and president Sam…
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‘Stone Cold’ Steve Austin and El Segundo on the Broken Skull Beers
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WWE legend “Stone Cold’ Steve Austin and El Segundo Brewing Company leaders Rob Croxall and Tom Kelley share how their partnership on the Broken Skull line of beers works, the bump the beers received following this year’s WrestleMania, why their collaboration feels organic and the future of the brand.…
Modern Times is on the edge of entering receivership to begin a court-ordered sale process. Jack O’Connor, a partner with Sugar Felsenthal Grais & Helsinger in Chicago, joins the Brewbound Podcast to explain the process. The Brewbound team also discusses the latest news, including the latest Stone legal wranglings, CBC and more.…
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Funkytown Brewery on Expanding Craft Communities
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The Brewbound team reunites with Rich Bloomfield, Greg Williams and Zach Day, co-founders of Chicago-based Funkytown Brewery. Funkytown's founders discussed what they’ve been up to since winning the Brewbound Live 2021 Pitch Slam competition, what they’ve learned about the brewing industry since launching last year, and the roadblocks they’ve faced…
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Inside the Stone-Molson Coors Verdict with Bianca Bruno and Brendan Palfreyman
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A jury awarded Stone Brewing $56 million in its trademark infringement lawsuit against Molson Coors for its Keystone Light rebrand. Courthouse News Service reporter Bianca Bruno joins the Brewbound team to discuss what it was like inside the courtroom. Plus, Harris Beach partner Brendan Palfreyman returns to discuss the future of the case, if there…
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NBWA CEO Craig Purser Previews 2022 Legislative Conference and Priorities
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Craig Purser, president and CEO of the National Beer Wholesalers Association, previews his trade organization’s agenda for its upcoming Legislative Conference in Washington, D.C. Purser breaks down the NBWA’s 2022 legislative priorities, discusses the U.S. Treasury Department’s report on competition in the alcoholic beverage industry, and shares hi…
Four years after Stone filed a trademark infringement lawsuit against Molson Coors over its Keystone Light rebrand, the case has finally reached the courtroom. Harris Beach partner Brendan Palfreyman joins the Brewbound team to discuss the latest developments and discuss why this is the “Super Bowl” of craft beer cases.…
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Hard Seltzer Liquor Store Runs in Utah, Plus NA Lite Beer
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The Brewbound team discusses the latest news, including a law making its way through the Utah Legislature that will require several hard seltzer brands to be sold in state-run liquor stores. The team also discusses the launch of Athletic Lite, a 25-calorie non-alcoholic beer, distribution moves in Minnesota and Vermont, and fundraising efforts for …
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Kelly Meyer Explains How Not to Start A Damn Brewery
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In the wake of several brewery closures, Kelly Meyer, host of the How Not to Start a Damn Brewery podcast, discusses his experience with starting and selling a struggling brewery. He also shares insights from other brewery owners who shuttered their businesses. Reporter Kate Bernot also joins the podcast to discuss her story on Modern Times being o…
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Brewers Association’s Bob Pease on the Treasury’s Competition Report
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What does the Treasury Department’s report on competition in the alcohol industry mean for craft brewers? Brewers Association president and CEO Bob Pease shares his thoughts on the report and what comes next. Plus, Jordan Breslauer from social media listening firm Social Standards breaks down the bev-alc chatter around the Super Bowl.…
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A Rash of Closures, A Big Rumor & The Treasury Report
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The Brewbound team is joined by Selling Craft Beer’s Sean McNulty to discuss several brewery closures, including Modern Times’ plans to shutter four locations, the rumored deal between Constellation Brands and energy drink maker Monster, and the Treasury’s report on competition in the alcohol industry.…